Vice President - International and Industrial Sales

Job Title: Vice President – International & Industrial Sales

Reports To: President / CEO (or CRO)

Location: Remote (global travel required)

The Vice President of International & Industrial Sales will lead global revenue growth for fire systems and related products across international markets for OEM and large industrial segments globally (oil & gas, petrochemical, power, mining, marine, EPC projects). This role owns strategy, channel development, OEM partnerships, and execution through a global sales organization and distributor network.

This is a hands-on leadership role for someone who can build strategy, drive discipline, and close complex, multi-million-dollar opportunities.

Key Responsibilities

• Develop and execute the global sales strategy for international and industrial markets to achieve revenue, margin, and growth targets.
• Lead, coach, and hold accountable a global team of regional sales leaders, direct reps, and agents.
• Build and manage a high-performance distributor and integrator network across key regions (Middle East, APAC, Europe, Americas).
• Drive OEM relationships with fire truck builders, system integrators, and package suppliers to embed products into platforms and standards.
• Personally engage in strategic, high-value opportunities with end users, EPCs, and key accounts.
• Own forecasting, pipeline management, and CRM discipline to ensure predictable results.
• Partner with product management and engineering to align roadmaps with market needs and approvals (FM, UL, ATEX, etc.).
• Partner with product management on pricing strategy, discount discipline, and deal approvals to protect margin while enabling growth.
• Navigate international commercial terms including letters of credit, Incoterms, export compliance, and currency risk.
• Represent the company at key customer meetings, industry events, and trade shows globally.
• Provide clear communication and reporting to executive leadership on performance, risks, and opportunities.
  
  

Key Markets & Customers

• Industrial end users: refineries, terminals, LNG, chemical, power, mining, marine
• EPCs and engineering firms
• Fire apparatus OEMs and skid/package builders
• Global distributors and system integrators
  
  

Leadership Profile

• Strategic thinker with strong execution discipline.
• Direct, decisive, and accountable — sets expectations and drives results.
• Builds trust with customers, partners, and internal teams.
• Comfortable operating in different cultures and business environments.
• Hands-on leader who is willing to get into deals, not just manage dashboards.
  
  

Success in the First 12–18 Months Looks Like

• Clear global strategy aligned to priority markets and segments.
• Stronger distributor and OEM engagement with defined growth plans.
• Improved pipeline quality and forecast accuracy.
• Measurable revenue and margin growth in international and industrial segments.
• A cohesive, accountable global sales team with the right structure and talent.
  
  

*FEI does not discriminate in hiring or employment on the basis of race, color, religion, gender, marital status, national origin, sexual orientation, age, disability, ancestry veteran status or any other status protected by law.

Salary: $150,000 - $200,000 USD

Requirements:

Qualifications

• 10 years of progressive sales leadership experience in industrial, engineered, or fire protection equipment.
• Proven success leading international sales teams and distributor networks.
• Strong experience selling through OEM and channel partners.
• Track record of driving growth in complex, project-based, long sales cycle environments.
• Deep understanding of industrial customers and capital project dynamics.
• Comfortable negotiating large contracts and commercial terms.
• Strong financial acumen: margin management, forecasting, and deal structuring.
• Willingness to travel internationally (30–50%).
• Bachelor’s degree required; MBA preferred.