What are the responsibilities and job description for the Marketing Director position at Sable Systems International?
SCOPE: The purpose of this role is to enhance our relationship with our customers, engage their interest, and establish their confidence in the Sable Systems International (SSI) company brand, enlarging our market share and shortening the sales cycle. This person will systematically research market characteristics, document the voice-of-the-customer, and prepare promotional communications that resonate with the market need, size, direction, and compelling interests. No less important, the Sr. Marketing Director will collaborate with the Sable Sales and Support Teams to create tools for the education of high-value customers.
Responsibilities include planning and development of all marketing media communications, event and presentation planning, and public relations activities, both internal and external to the company. The Sr. Marketing Manager implements SSI’s marketing and business development strategies established by the company’s Executive management. This includes the creation of marketing/sales support documentation as well as management oversight of the SSI website.
MANAGEMENT SCOPE: Yes