What are the responsibilities and job description for the Director of Marketing position at Richtech Robotics Inc.?
Director of Marketing
Location: Las Vegas, Nevada
THE JOB:
As Director of Marketing, you will own the strategy and execution behind Richtech Robotics’ brand, lead generation, and customer engagement. You’ll guide messaging, media placements, and campaign architecture — turning awareness into demand, and demand into revenue. You are not just a storyteller — you are a moment-maker, capable of capturing attention and creating buzz.
THE DAY-TO-DAY:
- Lead all areas of marketing: brand, digital, social, paid media, content, and PR.
- Develop quarterly and annual marketing strategies aligned with sales goals and growth targets.
- Own media placement strategy across PR, blogs, social media, and industry publications.
- Craft content with storytelling architecture — compelling hooks, pacing, emotional shifts, and unexpected endings — to make content not just informative, but share-worthy.
- Time content drops, campaign releases, and announcements for maximum impact and viral potential.
- Collaborate with Sales and Product teams to translate technical features into human-centered stories that inspire action.
- Supervise creative direction across all media types, from video to blog to email.
- Track marketing performance using KPIs such as media placements, MQLs, social engagement, and non-paid traffic.
- Present results and adapt quickly to feedback, optimizing budget and resources for ROI.
THE IDEAL CANDIDATE:
You’re not just fluent in marketing — you have taste, timing, and an instinct for what gets shared. You know how to build stories with rhythm: a headline that grabs, a structure that pulls readers in, and a twist or insight that sticks. You’re as comfortable discussing SEO and CPMs as you are debating where the emotional high point of a launch video should be. You make content not just visible, but viral.
QUALIFICATIONS:
- 5 years in B2B marketing, preferably with high-tech, robotics, or SaaS industries
- Demonstrated success in demand generation and brand storytelling
- Strong background in campaign timing, A/B testing, and attention engineering
- Familiarity with tools like HubSpot, Google Analytics, LinkedIn Ads, and SEMrush
- Excellent writing, editing, and conceptual storytelling skills
- Bachelor’s degree in Marketing, Communications, or related field; MBA a plus
Salary : $100 - $150