Marketing and Communications Coordinator

Description

Job Summary

The Marketing & Communications Coordinator is a creative and highly organized individual responsible for executing integrated marketing strategies that promote the resort's ski operations, lodging facilities, and community events. 

Key Responsibilities

1. Graphic Design Content Creation: Design and produce visual assets, including print collateral (posters, flyers, menus, trail maps), digital graphics (website banners, display ads, email headers), and internal signage, ensuring all materials align with established brand guidelines.

• Photography/Videography: Assist with or coordinate basic      in-house photography and video projects for immediate social media and      marketing needs.

2. Social Media & Digital Content 

• Strategy & Execution: Daily development and implementation      of social media content calendars across major platforms (Instagram,      Facebook, TikTok), focusing on driving engagement, bookings, and ticket      sales.
• Real-Time Updates: Provide timely updates on resort      conditions (snow reports, lift status, trail closures) via social media      and the resort website.
• Database/Analytics: Track, analyze, and report on      social media metrics and campaigns to measure performance and inform      future strategy.

3. Event Planning & Coordination 

• Logistics & Promotion: Support the planning and      execution of year-round resort events, including musical performances,      holiday celebrations, ski races, and seasonal festivals.
• On-Site Management: Serve as a primary point of      contact during designated events, overseeing setup, vendor coordination,      and breakdown to ensure a seamless guest experience.

4. Website Content & Management

Perform regular, timely updates to website content including text, images, news articles, events and documents.

Requirements

• Proficient in the Adobe Creative Suite (InDesign, Illustrator, and Photoshop) 
• Proven ability to manage multiple social media platforms, content calendars, and reporting tools.
• Excellent written and verbal communication skills.
• Ability to work flexible hours, including weekends, evenings, and holidays, as required by the resort and      event schedule.
• Passion for the outdoor industry, particularly snow sports and mountain culture.