Ecommerce Operations Specialist

The E-Commerce Operations Specialist ensures a seamless, high-performing customer experience across all Rylee Cru Collective digital channels. This role oversees day-to-day site operations, product launches, and performance optimization, connecting data and design to drive growth and efficiency.

Working collaboratively with the e-commerce, marketing, and creative teams, this position bridges technology and storytelling - ensuring every product, page, and campaign delivers a polished, intuitive, and conversion-driven experience.

The E-Commerce Operations Specialist manages the end-to-end digital retail workflow from collection launches to performance reporting, ensuring operational accuracy, site stability, and customer delight. This includes maintaining site structure, optimizing landing pages, tracking KPIs, and supporting the integration of new technology and tools.

The ideal candidate combines analytical rigor with creative curiosity and thrives in a fast-paced environment where precision, collaboration, and innovation meet.

• Manage all product and collection launches across web and app, ensuring accuracy of SKUs, copy, and imagery.
• Oversee homepage, navigation, and promotional updates to support new drops and campaigns.
• Conduct QA on product pages for content accuracy, SEO readiness, and mobile optimization.
• Maintain site architecture and linking to enhance discovery and conversion.
• Support expansion into emerging digital channels, marketplaces, and app-based sales.

• Build, test, and optimize landing pages for new campaigns, product drops, and paid marketing initiatives.
• Partner with marketing, retention, and creative teams to align messaging, tracking, and performance goals.
• Use A/B testing, heatmapping, and personalization tools to enhance UX and drive conversion.
• Analyze performance outcomes and recommend improvements for future site and campaign updates.

• Returns & Re-sell: Streamline reverse-logistics and resale programs to improve retention and sustainability.
• Customer Experience: Ensure seamless post-purchase flows, CX widgets, and AI-driven support opportunities.
• Analytics & Heatmapping: Monitor on-site behavior to identify friction points and growth opportunities.
• Personalization & Traffic Analysis: Leverage behavioral and identity data to tailor on-site experiences.
• Reviews & UGC: Manage integrations showcasing authentic customer feedback and social proof.
• Merchandising Tools: Optimize filtering, sorting, and product recommendations to improve navigation.
• Checkout Optimization: Test and improve checkout flow, delivery estimates, gifting, and upsell programs.
• Customer Programs: Support loyalty, cashback, and referral experiences in coordination with retention marketing.

• Monitor and analyze site and app KPIs including traffic, conversion, AOV, bounce rate, and site speed.
• Produce recurring dashboards and communicate insights to e-commerce and marketing leadership.
• Track testing outcomes and seasonal trends to inform UX and merchandising decisions.
• Partner with paid, retention, and creative teams to assess how site changes affect funnel performance.

• Collaborate with marketing, retention, and performance teams to align campaign goals and landing experiences.
• Ensure traffic sources and content are trackable, consistent, and conversion-optimized.
• Share data-driven insights that influence creative direction, merchandising priorities, and campaign planning.
  

• Director of E-Commerce (Jenna Navarro): E-commerce strategy, operational oversight, and reporting alignment
• Head of Marketing (Madeline Johnson): Seasonal launch campaign collaboration and content alignment
• Retention Marketing Manager (Yvonne Chew): Loyalty, email/SMS, and retention coordination
• Digital Asset Manager Creative Team: Asset accuracy, imagery updates, and visual consistency
• Performance Marketing Partners / Agency: Landing-page testing, conversion optimization, and analytics
  

• 3–5 years of experience in e-commerce operations, merchandising, or digital marketing (Shopify experience required).
• Familiarity with GA4, Triple Whale, A/B testing platforms preferred.
• Experience with marketplace management (Amazon Seller Central or similar) a plus.
• Strong analytical skills — comfortable translating data into actionable recommendations.
• Excellent organizational and project management abilities; thrives in a fast-paced, cross-functional environment.
• A proactive problem solver with strong attention to detail and an ownership mindset.