What are the responsibilities and job description for the eCommerce Content Specialist position at HARMAN International?
Introduction: A Career at HARMAN Lifestyle
We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.
The eCommerce Content & Site Specialist ensures the execution of a comprehensive DTC eCommerce website content plan to enhance the brand’s digital footprint, while driving engagement and conversion on one or more brand websites and email.
What You Will Do
We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.
- Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel
- Unite your passion for audio innovation with high-tech product development
- Create pitch-perfect, cutting-edge technology that elevates the listening experience
The eCommerce Content & Site Specialist ensures the execution of a comprehensive DTC eCommerce website content plan to enhance the brand’s digital footprint, while driving engagement and conversion on one or more brand websites and email.
What You Will Do
- Create and publish consumer-focused digital content that drives conversion and supports products, promotions, and campaigns
- Collaborate with brand, creative, DTC, and merchandising teams to align content with growth objectives.
- Manage website content uploads, QA, localization, and ensure brand/style consistency across all platforms.
- Coordinate content development, briefs, and deliverables across internal and external creative partners.
- Execute major and minor DTC campaigns, including promotional and seasonal marketing initiatives.
- Leverage data insights to optimize content, support A/B testing, and tailor messaging to consumer segments.
- Maintain and improve content standards, processes, and calendars in alignment with the global brand strategy.
- Minimum of 2 years of marketing experience in eCommerce / Direct-to-Consumer (DTC).
- Strong understanding of digital content management best practices.
- Experience with web content management systems (CMS).
- Experience with web analytics tools such as Google Analytics.
- Basic understanding of HTML.
- Ability to organize and prioritize multiple goals and projects under tight deadlines.
- Ability to plan and execute projects involving multiple cross-functional stakeholders.
- Strong analytical, prioritizing, interpersonal, problem-solving, presentation, project management & planning skills.
- Experience within a direct-to-consumer (DTC) business, preferably as part of branded manufacturer.
- Experience in a multi-brand portfolio.
- Be willing to travel up to 5% domestically if needed.
- Be willing to work remotely in a hybrid setting with a commute to the Carlsbad, CA office.
- Successfully complete a background investigation and drug screen as a condition of employment (post-offer).
- Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location.
- Access to employee discounts on world-class products (JBL, HARMAN Kardon, AKG, and more).
- Extensive training opportunities through our own HARMAN University.
- Competitive wellness benefits.
- Tuition reimbursement
- “Be Brilliant” employee recognition and rewards program
- An inclusive and diverse work environment that fosters and encourages professional and personal development