What are the responsibilities and job description for the Marketing Content Specialist position at h2x?
This Isn’t Just Another Job Post
You’ve seen the usual job ads. This isn’t one of them. We’re not here to list a bunch of perks or drop buzzwords about culture. We’re here to tell you the truth about what we’re building, why it matters, and the specific specialist we need to help us scale.
What We’re Doing
Mechanical engineers design the systems that keep buildings running. They make sure we have clean water, fresh air, heating, cooling, electricity, and fire protection. Their work is essential to modern life, but the tools they use are outdated and disconnected.
Most engineers still work with PDFs, spreadsheets, email, and manual processes. It’s slow, frustrating, and easy to get wrong. We think they deserve better.
At h2x, we are building a modern, cloud-native design tool for mechanical engineers. One that helps them lay out systems, run calculations, avoid costly mistakes, and deliver work they can trust. We are combining real engineering knowledge with intelligent, modern software to create something that feels simple but handles real complexity.
This work is important, affecting the very infrastructure of cities and nations worldwide. From homes and hospitals to schools and office towers, the opportunity to make a difference is immense. We are just getting started.
How Our Marketing Engine Works
We’re in an industry that still feels "old-school." Most engineering technical content is still trapped in physical books and outdated manuals, we’ve spotted the gap. We are positioned to become the global, go-to online resource for engineering design.
We aren't starting from scratch. Our technical inbound content currently generates 700 leads per month. We know our audience wants this information, now we need to scale how we deliver it.
If you look at our organic traffic trends, you’ll see a sharp rise when we prioritized SEO in 2023, followed by a recent plateau as we balanced other parts of marketing across social media and AEO.
We’ve proven the concept works, now we’re hiring you to restart the engine and drive it to the next level.
Our design software is revolutionary, and you can see the proof in our Capterra reviews. Marketing is easier when the product is world-class.
What You’ll Be Doing
You won’t be a lone wolf - you’ll own the SEO and content strategy while working directly alongside a Conversion Optimization specialist.
While they focus on the "middle and bottom" of the funnel, turning technical readers into demo requests, you will own the "top", ensuring we dominate search and industry mindshare.
The opportunity is to take a growth model that is already working and scale it significantly. You will be building a company growth engine in an industry ripe for digital disruption.
What We’re Looking For
We need a proactive Marketing Content Specialist who lives and breathes organic growth.
You’ll identify the high-intent topics that our engineering audience is searching for, moving beyond basic volume to find the "gold" that drives conversions.
You’ll spend your time writing technical blogs that bridge the gap between "old-school" manuals and modern digital resources.
You won't just publish and pray. You will track the success of your content across traditional Search Engine Optimization and the AI Engine Optimization (AEO).
You have a proven track record of growing traffic and are comfortable working inside WordPress.
The Culture We’re Building
The team is still forming, so you won’t just be part of the culture, you’ll help build it.
We work with care, not ego. We move fast, but we don’t rush. We work hard, but sustainably. We care about the quality of what we deliver and the people we deliver it with.
We don’t do layers of hierarchy. We keep things small, collaborative, and focused. We expect strong opinions, well-explained. We trust each other to act with good intentions and sound judgment.
We work in a hybrid environment, typically 2-3 days a week in our San Diego office, because we believe that true connection, shared laughter, and creativity thrive when we come together.
What You’ll Get
You’ll get a competitive salary, you’ll get meaningful equity, and you’ll have a say in how the marketing strategy evolves.
You’ll work on something real, with people who care, and on problems that matter.
If that sounds like what you’re looking for, let’s talk.