Marketing Operations Coordinator

Russell Tobin & Associates is currently seeking a Community Operations Coordinator, 5 Months Contract role for one of our Fortune 500 clients, for New York, NY. Apply today for immediate consideration.

Position: Community Operations Coordinator (Marketing & Communications)

Location: New York, NY

Duration: 5 months with possible extensions

Pay rate: $70-75.00/hr on w2

Job Summary:

Key Responsibilities:

• As the Community Activation Coordinator within Brand Success Team, you will serve as a strategic liaison and operational engine for brand presence and activations within communities.
• You will pitch and support the execution of high-impact organic brand community campaigns, ensuring they are authentically integrated into the unique fabric of subreddits.
• This is a highly collaborative role requiring a mix of project coordination, partner communication, campaign execution, creative production, and strategic brand advisory.
• Outreach & Advising
• Strategic Pitching: Draft and send tailored pitches to talent agents, PR firms, and brand partners to secure interest in community activations, including "Ask Me Anything" (AMA) interviews.
• Brand Success: Act as a consultant for external partners, advising them on platform etiquette, community-specific norms, and how to tailor their presence for maximum authenticity and engagement.
• Relationship Management: Maintain outreach trackers and manage the pipeline of talent and partners, ensuring timely follow-ups and high-touch communication.
• Activation Research: Proactively identify high-potential guests for AMAs and opportunities for partners to authentically engage within target communities across diverse verticals.
• Creative Production & Strategy
• Creative Adaptation: Use provided templates to build promotional graphics for AMAs and other activations, ensuring all creative assets align with brand guidelines.
• Copy & Content Development: Draft post copy, and provide guidance to partners on copy and content that resonates with the target audience.
• Community Proofing: Perform final quality checks on all drafts to ensure they meet the specific technical and cultural requirements of the host community.
• Activation Support & Execution
• Activation Logistics: Support the end-to-step preparation and live execution of AMAs and organic brand activations with communities, providing real-time troubleshooting and guidance to partners.
• Risk & Sentiment Monitoring: Monitor external conversations, press coverage, and community sentiment to ensure a positive experience for both the community and the partner.
• Analysis & Insights
• Performance Tracking: Pull comprehensive metrics (upvotes, comments, reach, and sentiment) across all activations.
• Impact Recaps: Build detailed performance recaps that translate data into actionable insights for internal stakeholders and external partners.

Qualifications & Skills:

• 1-3 Years of Experience: Background in marketing operations, community management, communications, or talent relations.
• A "power user" understanding of ecosystem, specific cultures, moderation styles, and platform-wide trends.
• Advisory Mindset: Ability to provide confident, clear guidance to high-level partners on how to navigate community engagement.
• Operational Rigor: Exceptional organizational skills with the ability to manage multiple complex activations simultaneously under tight deadlines.
• Communication Skills: Strong copywriting ability with the "chameleon" skill of adapting tone to match different communities (from technical to playful).
• Experience using tools like Figma or Canva to populate and customize templates.

Russell Tobin is a leading minority-owned professional and technical recruitment and staffing advisory organization. We are comprised of specialized practices focusing on a variety of skill sets and industries. Having a depth and breadth of industry expertise, our subject matter experts are able to provide tailored and swift sourcing solutions to fulfill client hiring needs. In other words, we connect top talent with companies. We are the staffing arm of the Pride Global network, a minority-owned integrated human capital solutions firm, with additional offerings in vendor management, payroll programs, and business process optimization.

Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.

Equal Employment Opportunity

Russell Tobin is an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.

Fair Chance Employment

Russell Tobin is a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.

Only applicable for San Francisco Candidates:

Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation.