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Personal Lines Insurance Advisor (Sales)

Rue Insurance
Hamilton, NJ Full Time
POSTED ON 3/19/2026 CLOSED ON 4/17/2026

What are the responsibilities and job description for the Personal Lines Insurance Advisor (Sales) position at Rue Insurance?

About Rue Insurance

Rue Insurance is one of the largest independent insurance brokerages in the state of NJ, having been established in 1917. We offer insurance solutions throughout NJ and PA with a focus on Mercer, Bucks, Burlington, Middlesex, Monmouth, Ocean, and Somerset counties and licenses in most states across the US. We consistently win “Best Places to Work NJ” and recently “Best Places to Work Insurance”, a national designation. We have an exceptional and diverse company culture that has led to our average employee remining with us for over a decade. Our employees give 5-star customer service to our clients which in turn has fostered our sterling reputation.

About The Position

Rue Insurance’s Personal Insurance Advisors are responsible for selling personal insurance products to prospects and account rounding/upselling existing clients to promote profitable agency growth that meets or exceeds annual sales targets/goals. Quality of work must exemplify the best-in-class service standards established by Rue Insurance at all times. 

Hybrid schedule available after 90 days             

Reports to: Personal Lines Manager

Department/Unit: Personal Lines

Work Schedule & Classification: Full-time, salaried (exempt) position

Salary: $50,000 - $75,000 Annually

Duties & Responsibilities include but are not limited to:

  • Handle incoming prospect calls, walk ins and website leads for new business
  • Generate new business opportunities by actively contacting prospects
  • Scheduling prospecting appointments to perform interactive sales presentations
  • Gather relevant personal information to provide quotes tailored to the specific needs of the client
  • Network with prospects by developing centers of influence outside the agency
  • Engage a flow of referrals and new business opportunities
  • Develop and utilize prospecting strategies to increase opportunities for new business
  • Review customers' current insurance and recommend changes or improvements. Support the Rue Be Ready model by proactively seeking to discover client operational or exposure-based risk improvement opportunities, making appropriate risk control or insurance coverage recommendations to address identified risks, and following through to resolution
  • Build and maintain client relationships and provide a consultative approach to account activity
  • Reach or exceed annual sales targets/goals
  • Recommend additional products to clients to ensure appropriate coverage is in place
  • Develop and maintain client relationships and provide oversight to account activity
  • Utilize the agency management system to document all client and prospect calls and selling activities
  • Utilize insurance company websites and comparative rating system
  • Deliver first-class customer service by setting clear expectations with the client and continually meeting or exceeding them
  • Process payments from clients and advise of different payment options that may be available from the carrier
  • Following process flows in the system including logging all activities in the system, updating applications/ declaration pages, and processing all correspondence (memos, letters, faxes, email, etc.) through the computer system
  • Be familiar with and follow agency E&O guidelines
  • Attend and participate in department and monthly company meetings
  • All other duties or projects as assigned by management

Qualifications & Education:

  • Bachelor’s degree preferred
  • Minimum of 3 years of personal lines insurance sales experience
  • Valid driver’s license and satisfactory driving record
  • Property & Casualty License
  • Excellent written and verbal communication skills
  • Negotiation skills
  • Highly motivated
  • Team player
  • Basic computer knowledge and proficient with Microsoft Office
  • Knowledge of Applied Systems EPIC (preferred)
  • Knowledge of insurance company rating programs
  • Knowledge of a comparative rating system

Benefits:

  • Flexible Work Schedule
  • In office/ Remote Hybrid Work Schedule
  • 401(k) with Match
  • Profit Sharing Plan
  • Medical with HRA/HSA
  • Dental
  • Vision
  • LTD
  • STD
  • Life Insurance
  • Accident Insurance
  • Critical Illness Insurance
  • AD&D Insurance
  • FSA
  • Identity Theft Insurance
  • And more….

Physical Requirements:

Must be capable of sitting for a long period of time, working on a computer, standing, and walking.

Equal Opportunity Employer:

Rue Insurance provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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Salary : $50,000 - $75,000

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