Marketing And Branding Specialist

Marketing & Branding Specialist

Company: RSATech

Location: On-site (Office) - LittleElm TX

Compensation: $15/hour

Employment Type: Full-time

USC/GC only

Role Summary

RSATech is seeking a Marketing & Branding Specialist to shape and amplify our brand voice across digital platforms and industry engagements. This role bridges technology and storytelling translating complex solutions into clear, professional, and human-centric messaging.

The ideal candidate is a strong communicator who can write with purpose, manage digital presence with intent, and represent RSATech at high-profile global events such as CES and other major technology conferences.

Key Responsibilities

Content & Copywriting

• Research and author high-quality blog content focused on RSATech’s technology offerings, solutions, and relevant industry trends.
• Create, schedule, and manage social media content (LinkedIn, X, and related platforms) that emphasizes authentic engagement over generic automation.
• Maintain and update website content to ensure messaging is accurate, current, and conversion-focused.

Event Outreach & Networking

• Lead pre-event and post-event marketing outreach for major industry conferences and trade shows (e.g., CES).
• Identify, engage, and follow up with key attendees, partners, and prospective clients throughout event cycles.
• Support on-site branding and communications efforts during events when required.

Campaign Management

• Design and execute targeted email marketing campaigns aimed at driving measurable engagement and responses.
• Manage inbound and outbound marketing initiatives to support a consistent and qualified lead pipeline.

Community & Brand Engagement

• Monitor RSATech’s social media presence and actively engage with comments, messages, and discussions.
• Ensure all external communications maintain a professional, authentic tone and avoid overused or generic “AI-generated” language.

Required Qualifications

• Exceptional English proficiency: Outstanding written and verbal communication skills are essential.
• Versatility: Ability to shift seamlessly between creative content, technical messaging, and outbound campaign copy.
• Strategic mindset: Comfortable working toward defined engagement, lead generation, and outreach targets.
• Professionalism: Strong work ethic, discipline for on-site collaboration, and the ability to represent RSATech at high-visibility industry events.

Why Join RSATech

• Work closely with leadership at a growing technology company shaping enterprise solutions.
• Gain exposure to global technology events and real-world brand-building initiatives.
• Play a visible role in defining RSATech’s public voice and market presence.