Director of Digital Content

Director of Digital ContentFounded in 2007, GIBBON is the world leader in slackline products and innovation. GIBBON North America holds the exclusive license to sell GIBBON products throughout North America and several international markets. Our SlackBoard has rapidly become the most dynamic and versatile balance training tool on the market, with explosive direct-to-consumer growth. SlackBoard sales grew from $3 million in 2023 to $14 million in 2024and then to $37 million in 2025.Job SummaryWe are seeking a highly entrepreneurial Director of Programming to lead our content creation and programming strategy across both commercial and consumer audiences. This role sits at the intersection of sales, physical therapy, marketing, and production. The Director of Programming will be responsible for the creation of more than 1,000 videos annually to support commercial and consumer product education, brand building, and product advertising. This role is based out of our studio and offices in Solana Beach, California.Key ResponsibilitiesOwn the annual programming roadmap aligned with commercial sales and direct-to-consumer growth objectives.Collaborate with the Head of Commercial Sales, one of the SlackBoard creators (whoholds a PhD in Physical Therapy), Head of Marketing, and content team to determine programming priorities and execution plan.Lead all aspects of in-house video production including content planning, talent sourcing, scheduling, studio production, and creative direction.Ensure all videos are professionally edited and delivered at the highest brand standards.Build and manage systems, workflows, and external collaborators necessary to efficiently produce high-volume content.Continuously refine programming based on performance data, customer feedback, andevolving brand strategy.QualificationsProven experience leading video production, programming, or high-volume content operations, ideally supporting a health and wellness or fitness brand.Strong cross-functional leadership skills and ability to align stakeholders across sales and marketing.Experience managing creative talent and contractors.Highly organized with the ability to execute at scale without sacrificing quality.Entrepreneurial mindset with a bias toward action and accountability.Exceptional written and verbal communication skills.Compensation & Benefits:Total expected compensation range $125,000 - $150,000 including base salary andperformance-based bonus tied to individual and company performance.Industry competitive benefits, including a 401(k).Based out of our studio and offices in Solana Beach, California.Benefits:Company DescriptionThe GIBBON SlackBoard Balance Trainer is the brainchild of Robert Kaeding, CEO, and Founder of GIBBON. Based in Germany, GIBBON has been the pioneer of slackline balance training and the world market leader for more than 15 years and helped to turn slacklining into a widely recognized sport. The company has sold over one million slacklines globally.The creator's vision is to bring the ultimate balance sport with the SlackBoard to everyone, everywhere.

Salary : $125,000 - $150,000