Director of Ecommerce

Director of eCommerce & Growth Marketing

Roxanne Assoulin | New York, NY

In-office Monday–Thursday, work-from-home Fridays | $160,000–$185,000

About Roxanne Assoulin

Roxanne Assoulin is a New York-based jewelry brand founded by its namesake designer, who brings over four

decades of experience in the fashion industry. Known for bold color, playful design, and an accessible price point,

the brand has built a loyal, multigenerational following with its signature stackable bracelets and customizable

pieces. With a flagship store on Madison Avenue, a thriving DTC business on Shopify (the substantial majority of

revenue), and stockists including NET-A-PORTER, Shopbop, and Nordstrom, the brand is in a significant growth

phase. The product is deeply customizable — the catalog spans millions of SKU combinations — and ecommerce

and growth marketing are where the company is investing most.

The Role

This is a newly created senior role at the intersection of ecommerce and performance marketing, reporting

directly to the Founder/CEO. The brand has a beloved identity, real momentum, and a Shopify business that has

grown remarkably — honestly, faster than the infrastructure behind it. That's where you come in: a hands-on

Director who can own the storefront end-to-end and build out the growth and measurement function that this

business is ready for.

You'd be the founding leader of this function. On day one, you'll work with a set of excellent external partners —

a paid media agency we trust, a Shopify development partner on retainer, and freelance specialists — alongside

close internal collaborators in product, creative, and retail. As the function grows (and it will), you'll have a real

voice in shaping the team that gets built around you. We think that's one of the best parts of this role: you get to

build it your way, rather than inherit someone else's machine.

What You'll Own

eCommerce & Shopify

• Hands-on ownership of the Shopify storefront — site architecture, product catalog management, on-site

merchandising, and collection strategy. We really do mean hands-on: our dream candidate is a bit of a

Shopify wizard who has built and run storefronts themselves, and loves the craft of it.

• The day-to-day care of the catalog — product uploads, SKU and variant management, bundle

configuration, and keeping our sales channels (Shop, Instagram, Facebook) in sync. Our customizable

product makes this more interesting than most brands', and while the team grows, this work sits with this

role.

• Conversion rate optimization — A/B testing, PDP and checkout improvements, landing pages, and session

analysis to maximize revenue per session.

• Partnership with our Shopify development team — owning the project backlog, prioritizing retainer hours,

and guiding projects like navigation redesign, PLP improvements, accessibility, and app ecosystem decisions

(reviews, upsell, search, personalization).• Helping shape a full rebrand and site redesign — a brand refresh is underway, with a new site planned to

follow in 2027. This role is the commercial and UX anchor of that project: making sure what ships is as good

at converting as it is beautiful.

Growth & Performance Marketing

• The growth roadmap — defining the channel mix that drives profitable revenue, and bringing all things

digital under one roof for the first time.

• Paid media through our agency — we have a strong external partner running Meta and Google. You don't

need to be a hands-on-keyboard media buyer; you do need to set strategy, guide the partnership, own the

creative feedback loop, and push on CAC, ROAS, and incrementality.

• CRM, lifecycle, and retention — hands-on ownership of email (Klaviyo) and SMS (Attentive): strategy,

segmentation, flows, and calendar, plus strengthening foundations like in-store email capture. Growing LTV

and building our retention muscle is a core part of the mandate.

• Giving our affiliate program the attention it deserves — it hasn't had a dedicated owner, so the first step is

a thoughtful audit and cleanup; from there, it's yours to grow.

• SEO foundations — bringing technical and on-page SEO discipline to a site and copy process that hasn't had

it before, in close partnership with the creative team.

• Building our measurement practice — reporting here is early-days, which means you get to design it: the

dashboards, the weekly trading rhythm, and the shared language that make ecommerce and marketing

data-driven — including clean visibility into store versus ecommerce performance.

How You'll Be Set Up

• You'll report directly to the Founder/CEO.

• You'll start without direct reports — your "team" at first is our agencies, development partner, and

freelance specialists, plus wonderful internal collaborators: our senior product manager (who runs the

marketing calendar and launches), our art director, and our graphic designer.

• There's a clear path to building headcount as the business scales — and you'll help shape what gets hired

and when.

• We're an in-person team: Monday through Thursday in our New York studio, with Fridays from home. Being

together is a big part of how ideas happen here, and we love it that way.

What We're Looking For

• 5 years of ecommerce and digital marketing experience, with 2 years at a senior manager or director

level owning both strategy and hands-on execution.

• Deep, hands-on Shopify expertise — you've built, managed, and optimized Shopify storefronts directly,

including the nitty-gritty (catalog, variants, apps, integrations). Of everything on this list, this matters most.

• Strong CRO instincts — you know how to read session data, form a hypothesis, run a test, and ship a

winner.

• Hands-on Klaviyo and Attentive experience (or equivalent) for lifecycle and retention.

• Fluency in performance marketing — enough depth in paid social and search to guide an agency, ask sharp

questions about attribution, and design incrementality tests. You don't need to have run the ads yourself

recently.

• A builder's spirit — you enjoy creating reporting, process, and structure where it doesn't exist yet, and

you've thrived in scrappy, entrepreneurial environments.• Highly analytical and comfortable owning the numbers, with the taste and brand instincts to thrive in a

founder-led creative culture — every ad, email, and PDP is also a brand impression.

• A warm, collaborative style and steady confidence — someone who communicates openly, takes feedback

in stride, and enjoys earning trust with a deeply involved creative founder.

• Background in fashion, jewelry, accessories, or lifestyle brands strongly preferred.

Why This Role

• The business is working — growth is strong and the product sells itself when people find it — and it's gotten

here with almost no formal growth function. You get to build that function from the ground up, and make it

yours.

• You'll own the full ecommerce and growth agenda at a brand with a devoted following, with a rebrand and

site redesign ahead of you to shape.

• You'll work directly with a founder with a genuine creative vision who is actively making room for senior

partners she trusts — which means real scope and real delegation.

• A brand in growth mode, not maintenance mode — with the energy, urgency, and warmth of a team that

loves what it makes.