Demand Generation Specialist

Roundtable Learning creates custom VR/AR and immersive training solutions for Fortune 500 organizations. We're a lean team that values impact over bureaucracy and measurable results over corporate jargon.

We need a Demand Generation Specialist who can execute our entire lead gen function—from campaign strategy to execution to optimization. You'll be the HubSpot expert and campaign engine for our marketing team, working closely with our Marketing Manager to fill the pipeline with qualified opportunities.

This isn't executing someone else's plan. You'll have real input on strategy, full ownership of campaigns, and direct visibility into how your work drives revenue.

Campaign Strategy & Execution

• Partner with Marketing Manager to develop and execute integrated demand gen campaigns
• Build and launch campaigns across email, paid ads, landing pages, and nurture workflows
• Coordinate with our Marketing Coordinator, Video Specialist, and SEO Consultant to deploy content
• Create high-converting landing pages, forms, and email sequences in HubSpot
• A/B test everything and continuously optimize performance

HubSpot Ownership & Marketing Operations

• Serve as the HubSpot expert for marketing and sales teams
• Build and optimize lead scoring, routing, and lifecycle stages
• Create sophisticated automation and behavior-triggered workflows
• Maintain database hygiene and ensure data quality
• Manage integrations with ad platforms (Google Ads, LinkedIn Ads, YouTube Ads)
• Set up proper tracking, attribution, and compliance (GDPR, CAN-SPAM)

Performance Analysis & Optimization

• Own demand gen KPIs: MQLs, SQLs, conversion rates, pipeline contribution, CAC, ROI
• Build dashboards that show marketing's revenue impact
• Analyze what's working, what's not, and make data-driven recommendations
• Report campaign performance to leadership with clear insights

Required Experience:

• 4-6 years of B2B demand generation and HubSpot experience
• Deep knowledge of both HubSpot Marketing Hub and Sales Hub
• Proven track record generating MQLs, SQLs, and marketing-attributed pipeline
• Experience building lead scoring, routing, automation, and workflows from scratch
• Strong analytical skills with experience in attribution and ROI analysis
• Comfortable with ad platforms (Google Ads, LinkedIn Campaign Manager)

Your Working Style:

• Strategic AND tactical - You can develop campaign strategy and also build the workflows
• Self-starter - You identify problems and solve them without waiting to be told
• Systems thinker - You build things that scale, not one-off Band-Aids
• Data-driven - You make decisions based on metrics, not gut feel alone
• Collaborative - You work well with both creative and technical teammates
• Realistic - You know small business means wearing multiple hats and you're energized by that

Bonus Points:

• HubSpot certifications (Marketing Hub, Sales Hub, or Revenue Operations)
• Experience in B2B SaaS or corporate training industries
• Background in marketing operations or RevOps



First 90 Days:

• You've audited our current campaigns and HubSpot setup
• You've launched an optimized campaigns with clear tracking
• You've implemented lead scoring and routing based on data
• Sales team is getting better qualified leads with proper context

By Year 1:

• Consistent campaign execution (1-2 campaigns per quarter)
• Measurable improvement in MQL→SQL conversion rates and cost per lead
• Increased marketing-attributed pipeline and revenue
• Clear dashboards showing what's driving results
• You're making strategic recommendations, not just executing