What are the responsibilities and job description for the Vice-presidente de marketing position at Rosy Blue Jewelry Inc.?
Position OverviewVice President of Marketing
The Vice President of Marketing is a senior leadership role responsible for driving global marketing strategy, brand positioning, and growth initiatives.
This role will lead demand generation, brand development, and go-to-market execution to accelerate adoption of Everledger’s blockchain solutions across the luxury, jewelry, and technology ecosystem.
The VP of Marketing will work closely with executive leadership, Sales, Product, and Strategic Development teams to ensure marketing initiatives deliver measurable business impact and support long-term growth objectives.
Key ResponsibilitiesMarketing Strategy & Leadership- Develop and execute a comprehensive global marketing strategy aligned with business goals
- Define positioning and messaging across blockchain, luxury, and supply chain technology sectors
- Identify market opportunities and competitive differentiation
- Lead integrated marketing campaigns to drive pipeline growth and customer acquisition
- Oversee digital marketing, performance marketing, and lead generation initiatives
- Partner with Sales to align marketing with revenue targets and conversion goals
- Build and strengthen global brand awareness and thought leadership
- Oversee PR, media relations, industry events, and executive visibility
- Develop high-impact content strategies (whitepapers, case studies, insights)
- Lead go-to-market strategies for new products and solutions
- Translate complex blockchain technology into clear value propositions
- Collaborate with Product teams on messaging, positioning, and launches
- Drive digital transformation across marketing channels and tools
- Leverage marketing automation, CRM, and data platforms
- Explore emerging channels including Web3, digital identity, and ecosystem marketing
- Define KPIs and performance metrics across all marketing initiatives
- Analyze campaign performance and optimize ROI
- Implement data-driven decision-making processes
- Build, lead, and scale a high-performing global marketing team
- Foster a culture of innovation, accountability, and execution excellence
- Manage agency partners and external vendors
- Bachelor’s degree in Marketing, Business, Communications, or related field
- MBA or advanced degree preferred
- 10–15 years of experience in marketing leadership roles
- Experience in high-growth environments (SaaS, blockchain, fintech, or enterprise technology preferred)
- Proven success in demand generation, brand building, and go-to-market execution
- Strong strategic and execution capabilities
- Expertise in B2B marketing and enterprise sales alignment
- Ability to simplify complex technology into compelling narratives
- Data-driven mindset with strong analytical skills
- Excellent leadership, communication, and stakeholder management skills
- Competitive executive-level compensation
- Performance-based incentives
- Equity participation aligned with company growth
- Flexible working arrangements (remote / hybrid)
- Comprehensive health and wellness benefits
- If you are a strategic and results-driven marketing leader passionate about innovation, growth, and building global brand impact, we invite you to join as Vice President of Marketing and help shape the future of blockchain-enabled trust in the luxury industry.