Marketing Coordinator

Marketing Coordinator

Location: Visalia, CA

Schedule: Monday–Friday | 8:30 AM – 4:30 PM

Role Type: Full-time | In-person

Reports To: Marketing Director

Compensation: $40,000–$50,000/year | Range based on qualifications

About the Role

Root Creative Marketing is looking for a highly organized, proactive, and adaptable Marketing Coordinator to support campaign execution, content coordination, social media management, and day-to-day marketing operations across a range of client brands.

This role is best suited for someone with 1–3 years of experience who enjoys both creative and operational work. You’ll work closely with strategists, creatives, account managers, and leadership to help bring marketing initiatives to life, keep projects moving, and support the continued growth of both our clients and agency.

The ideal candidate is detail-oriented, collaborative, and genuinely interested in marketing, branding, content, and digital culture. This role requires someone who can balance creative thinking with strong execution, stay organized across multiple priorities, and take initiative in a fast-paced agency environment.

Key Responsibilities

Marketing Coordination & Campaign Support

• Support the planning, coordination, and execution of marketing initiatives across multiple client accounts
• Assist with campaign rollouts, project timelines, deliverables, approvals, and internal communication
• Coordinate with creative, production, account management, and leadership teams to help projects move efficiently
• Maintain organized systems for content, assets, reporting, project tracking, and internal workflows
• Support marketing research, presentations, reporting, and other operational needs as assigned

Social Media & Content Coordination

• Assist with social media calendars, publishing workflows, and content coordination across multiple platforms
• Support monthly planning, campaign execution, and ongoing content development
• Coordinate captions, scheduling, approvals, asset organization, and platform execution
• Monitor social trends, platform updates, cultural moments, and emerging opportunities relevant to client brands
• Assist with community engagement, performance tracking, and reporting

Creative & Production Support

• Capture iPhone-first photo and video content for social media, campaigns, events, and brand initiatives
• Edit short-form content using mobile-first and platform-native editing tools
• Create supporting graphics, presentations, and marketing collateral as needed
• Assist with on-site shoots, activations, content days, and production support
• Organize and maintain content libraries and creative assets

Qualifications

Experience

• 1–3 years of experience in marketing, communications, social media, account coordination, or a related field
• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field preferred
• Experience managing multiple projects, deadlines, and stakeholders simultaneously
• Familiarity with social media planning, content development, and campaign execution
• Agency experience is a plus, but not required

Skills & Attributes

• Strong organization, coordination, and time management skills
• Excellent communication skills and strong attention to detail
• Ability to work independently while collaborating effectively with a team
• Proactive mindset with strong initiative and problem-solving ability
• Strong interest in marketing, branding, social media, and digital culture
• Ability to adapt quickly in a deadline-driven environment
• Eagerness to learn, grow, and contribute within a marketing-focused role
• Comfortable taking direction, asking thoughtful questions, and moving work forward with clarity and follow-through

Tools & Platforms

Experience with or familiarity with:

• Canva
• CapCut
• Google Workspace
• Instagram, TikTok, Meta Business Suite, and related social platforms
• Project management and content organization tools

Additional Requirements

• Must be available to work in person in the Visalia area
• Must be located within reasonable commuting distance
• Reliable transportation for occasional local shoots, meetings, client visits, and events
• Comfortable supporting production setup, content days, and marketing events as needed

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid time off
• Professional growth within a fast-moving agency environment

What We Value

• People who take initiative instead of waiting for instructions
• Strong follow-through, accountability, and reliability
• Creative thinking paired with strong execution
• Curiosity, good judgment, and a willingness to learn
• Adaptability in a fast-moving environment
• Professionalism, collaboration, and a positive attitude
• A genuine interest in growing within marketing and agency operations

How to Apply

Please email your application to hey@root.marketing with the subject line:

Marketing Coordinator Application – [Your Name]

Please include:

• Your resume
• Portfolio, social links, or examples of work, if applicable

To help us get a sense of how you think, please include a brief response to the following in your email:

Tell us about a brand, creator, or company whose marketing you think is exceptionally well done right now. What are they doing well, and why do you think it works?

Please keep your response to approximately 250 words or less.

We’re not looking for a “right” answer. We’re interested in how you think, what you pay attention to, and how you communicate your ideas.

Applications without this response may not be considered.

Root Creative Marketing is an equal opportunity employer. We welcome applicants from all backgrounds and experiences.