What are the responsibilities and job description for the Social Media Manager position at Root Creative Marketing?
Root Creative Marketing is a marketing agency based in Fresno, CA, that specializes in supporting the agribusiness and food production industries. We craft compelling narratives and implement strategic solutions to foster brand awareness, build strong customer relationships, and drive measurable results. From small local farms to global enterprises, we understand the unique challenges faced within these industries and provide tailored strategies to help businesses thrive. As dedicated partners, our mission is to cultivate growth and success for our clients.
This is a full-time, on-site role based in Fresno, CA, for a Social Media Manager. The Social Media Manager will oversee all aspects of social media marketing, including creating and executing content strategies, optimizing social media platforms, and crafting engaging posts. Daily tasks include monitoring trends, responding to audience engagement, analyzing campaign performance, and collaborating with the content and creative teams to align strategies with organizational goals.
- Proficiency in Social Media Marketing and Social Media Optimization (SMO)
- Strong Writing and Communication skills
- Experience developing and executing Content Strategies
- Knowledge of analytics tools and the ability to measure social media performance
- Proactive team player with strong organizational and time management skills
- Familiarity with the agribusiness or food production industries is a plus
- Bachelor's degree in Marketing, Communications, or a related field is preferred