What are the responsibilities and job description for the Head of Media and Marketing position at Root Access?
Role Overview
This is a highly creative, execution-focused role centered around storytelling, content creation, and brand narrative. You will lead creation of media across video, design, written content, social, and product storytelling.
This role is a great fit for an expert videographer who feels like they have more to offer than just content. You will craft campaigns, develop marketing plans across channels, and help oversee the company’s budget for growth operations.
This role is in-person in NYC at our offices in midtown.
What You’ll Do
This is a highly creative, execution-focused role centered around storytelling, content creation, and brand narrative. You will lead creation of media across video, design, written content, social, and product storytelling.
This role is a great fit for an expert videographer who feels like they have more to offer than just content. You will craft campaigns, develop marketing plans across channels, and help oversee the company’s budget for growth operations.
This role is in-person in NYC at our offices in midtown.
What You’ll Do
- Help create and refine the Root Access brand voice across all media
- Produce high-quality videos, technical explainers, documentaries, interviews, demos, and short-form content
- Create graphics, visuals, motion assets, presentations, and brand materials
- Translate complex embedded systems and AI concepts into clear and compelling stories
- Showcase the work being achieved by our customers and partners
- Write copy for launches, social media, website content, investor materials, and product messaging
- Build repeatable media systems for capturing product development, engineering breakthroughs, and customer outcomes
- Provide creative direction for launches, announcements, and major company moments
- Operate with high autonomy and rapid execution speed
- Oversee contractors when necessary for content production
- Exceptional taste in storytelling, visuals, pacing, and presentation
- Strong portfolio demonstrating work across video, design, and written content
- Ability to independently create polished content from raw ideas
- Strong video editing and production skills
- Experience with tools such as Adobe Creative Suite, Figma, DaVinci Resolve, Final Cut, Blender, or equivalent
- Strong writing ability with a sharp sense of voice and positioning
- Ability to understand and communicate highly technical concepts
- Comfortable working directly with technical founders and engineering teams
- High ownership mentality with strong creative instincts
- Fast-moving, resourceful, and detail-oriented