What are the responsibilities and job description for the Digital Marketing Specialist position at RoMac Building Supply?
Company Overview
Welcome to RoMac Building Supply – your trusted source for high-quality building materials and services since 1945. We are a locally owned business dedicated to strong community ties and delivering the best customer experience.
Position Summary
The Digital Marketing Specialist improves the company’s online visibility and supports activities that help customers find accurate information about the business. The role focuses on search performance, paid advertising, social platform management, and accurate business listings. This position works closely with the Brand and Marketing Specialist, the Video Production Specialist, and the Director of Marketing.
Key Responsibilities
Digital Optimization
- Update website content, layout, and internal linking to support higher placement in search results
- Maintain Google Business Profiles by updating services, hours, photos, posts, and attributes
- Improve placement on maps and strengthen visibility for each location
- Secure backlinks through vendors, partners, and relevant organizations
- Prepare and publish blog content written by the Brand and Marketing Specialist
- Review website activity and recommend steps that support sales goals
Social Media and Platform Activity
- Track changes in platform behavior and monitor engagement patterns
- Provide performance reports that identify opportunities to expand reach
- Maintain accurate information on all company social pages
- Supply data and observations that support planning led by the Director of Marketing
Digital Advertising
- Create and manage Google Ads campaigns
- Adjust keywords, targeting, and budgets based on performance data
- Share results and recommendations with the Director of Marketing
Reporting and Analysis
- Track website performance, search placement, Google Business Profile activity, advertising results, and social metrics
- Prepare reports that show progress, concerns, and required adjustments
- Identify opportunities that strengthen the company’s digital presence and support sales teams
Team Collaboration
- Work with the Brand and Marketing Specialist to ensure content and visuals meet digital requirements
- Coordinate with the Video Production Specialist when video materials are needed online
- Communicate with departments to maintain accurate information across digital platforms
Qualifications
- Experience improving digital performance with measurable results
- Skill in SEO practices, Google Business Profile management, map ranking improvements, backlink development, and digital advertising
- Ability to review data, identify trends, and provide clear recommendations
- Familiarity with Google Analytics, Search Console, and website content systems
- Strong organization and attention to detail
- Comfortable working on-site and collaborating with a cross-department team
Call-To-Action
- If you're ready to take your career to the next level with RoMac Building Supply, we invite you to apply today and be part of our commitment to quality service!
Pay is based on experience
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
License/Certification:
- Florida Driver's License (Required)
Ability to Commute:
- Wildwood, FL 34785 (Required)
Work Location: In person