Sales Performance Coach

Position Title: Sales Performance Coach  
Department: Performance 
Reports To: Director of Performance 

Role Purpose 

Drive consistency and discipline in sales execution across ROMTech’s commercial functions. Apply Analyst insights through structured coaching that closes capability gaps, reinforces training outcomes, and equips managers to sustain improvements across their teams. Operate as a hands-on coach who adapts quickly, builds credibility with sales staff and managers, and embeds MedTech best practices into ROMTech’s rhythm of business. 

Core Responsibilities 

1. Individual Coaching and Manager Enablement 

• Deliver 1:1 and group coaching sessions with Patient Sales and Provider Sales staff. 

• Equip sales managers with coaching frameworks so they can sustain discipline and accountability as part of their daily leadership rhythm. 

• Provide field support (call reviews, ride-alongs, role-play sessions) to validate skill application. 

2. Dedicated Coverage 

• Initial focus: Patient Sales conversion and Provider Sales engagement. 

• Expand to cover additional sales channels and commercial functions as the Performance function scales. 

3. Execution Frameworks 

• Develop playbooks and scorecards tied to patient and provider journey performance metrics. 

• Embed sales methodologies adapted for MedTech (value-based selling, Challenger, SPIN, MEDDICC-lite, clinical conversation models). 

• Run competency validation and recertification cycles to ensure sales staff sustain execution discipline. 

• Partner with Training/Quality to ensure coaching reinforces formal training programs. 

4. Closing the Loop 

• Validate Analyst findings through call reviews, shadowing, and pipeline observation. 

• Translate defect categories (e.g., objection handling, pipeline leakage, follow-up discipline) into targeted coaching actions. 

• Ensure measurable improvement in behaviors tied to sales performance. 

5. Partnerships 

• Collaborate with Patient Sales and Provider Sales leadership for frontline adoption. 

• Partner with Clinical and Delivery teams to align sales execution with therapy delivery and patient compliance expectations. 

• Work with Training/Quality to align coaching with curricula. 

• Coordinate with HR for competency standards and career development. 

Key Outcomes 

• Make coaching and training ROI visible by driving behavior improvements that translate into measurable sales performance changes. 

• Strengthen manager capability to carry coaching forward, embedding discipline into daily leadership. 

• Contribute directly to ROMTech’s rhythm of business by supporting weekly call reviews, monthly RCA cycles, and quarterly certifications. 

• Embed a coaching-first culture in sales, improving consistency, conversion, and confidence across the commercial team. 

Qualifications 

• Bachelor’s degree or equivalent experience in Business, Life Sciences, or related field. 

• 5-7 years in sales enablement, sales leadership, or coaching roles in MedTech, healthcare, or other regulated industries. 

• Proven ability to coach reps and managers on consultative/complex sales skills. 

• Experience embedding sales methodologies (value-based, Challenger, SPIN, MEDDICC-lite) into daily practice. 

• Strong communication, facilitation, and feedback delivery skills. 

Competencies / Traits 

• Strong communicator and trusted advisor. 

• Credible commercial operator with MedTech or healthcare experience. 

• Patient and supportive, but direct in feedback and resilient under resistance. 

• Adaptive across functions, comfortable with both sales reps and managers. 

• Self-sufficient and quick to learn; thrives in building structure where none exists. 

Salary : $80,000 - $90,000