Founding Head of Marketing

Summary

As Head of Marketing, you own the entire marketing function at Rogue Cortex, globally. Reporting directly to the CEO, you are responsible for how the world understands who we are, what we build, and why it matters—across brand, product marketing, communications, PR, demand generation, developer marketing, content, and events. This is a builder's role: you set the strategy and you run the plays, sizing the function to the stage of the company and scaling it as we grow. You translate a deeply technical robotics and developer-platform story into a narrative that lands with developers, customers, partners, press, and investors alike. You are as comfortable shaping the top-level company narrative with the CEO as you are in the weeds of a launch, a campaign, or a analytics dashboard.

Duties

• Own global marketing strategy and execution across all channels and disciplines: brand, product marketing, communications, PR, demand generation, developer marketing, content, and events
• Define and steward the company narrative and messaging—make a complex robotics and developer-platform story clear, credible, and compelling to every audience
• Lead product marketing: positioning, messaging, launches, competitive intelligence, and enabling sales and the developer program with the materials they need to win
• Own communications and PR: media relationships, press strategy, announcements, thought leadership, and crisis communications; act as a trusted partner to the CEO on external voice
• Build and run demand generation and growth marketing—campaigns, funnel, attribution, and the metrics that tie marketing spend to pipeline and revenue
• Drive developer marketing in close partnership with the developer program and SDK teams—developer content, community, launches, and adoption of the platform
• Own brand and design direction across the website, product, events, and every customer touchpoint so the company presents as one coherent identity
• Plan and execute events and field marketing—industry presence, launches, webinars, and developer events that generate awareness and pipeline
• Recruit, hire, and grow the marketing team; size and structure the function appropriately to the company's stage and scale it as we grow
• Establish marketing operations, tooling, and metrics that give the company honest signal on reach, pipeline, and impact
• Partner across engineering, product, sales, the developer program, and the executive team to align marketing with company strategy and go-to-market
  
  

Required Skills

• Proven track record leading marketing—ideally across multiple disciplines (brand, product marketing, comms/PR, demand gen) rather than a single lane—with ownership of strategy and results
• Exceptional storytelling and messaging ability: you can take a technical, novel product and make it clear and compelling to developers, buyers, press, and investors
• Strong product marketing instincts: positioning, launches, and enabling go-to-market teams to sell
• Communications and PR experience: managing press, shaping narrative, and advising executives on external voice
• Demand generation and growth fluency: you understand the funnel, attribution, and how marketing drives pipeline and revenue
• Data-driven and metrics-literate—you set targets, instrument the function, and make decisions from evidence
• Builder's mindset: comfortable operating hands-on at an early/growth stage while building the team and systems to scale
• Excellent leadership and cross-functional collaboration; a clear, direct communicator who can align a company around a narrative
  
  

Nice to Have

• Experience marketing to developers or in a developer-platform, API, SDK, or open-source company
• Background in robotics, hardware, deep tech, aerospace, or defense—or a demonstrated ability to ramp fast on highly technical products
• Experience building a marketing function from an early stage through rapid growth (e.g., seed to Series A/B)
• Familiarity with community-led and product-led growth motions
• Experience partnering closely with a founder/CEO on company narrative, brand, and external communications
• A strong sense for design and brand craft, with the taste to hold a high bar across every touchpoint
  
  

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