What are the responsibilities and job description for the Head of marketing position at NEW KILIMANJARO UK LIMITED?
Head Of Marketing
About Kilimanjaro Live
Kilimanjaro Live is one of the UK’s leading live entertainment companies, delivering extraordinary experiences across live music, comedy, theatre, spoken word, and events. We are looking for a modern, digital-first, operationally excellent Head of Marketing to lead our marketing function, strengthen promoter and artist relationships, and ensure the delivery of high-performing campaigns that grow our audiences and revenue.
Role Purpose
This role leads the end-to-end marketing function, ensuring that every show, tour, and project is delivered with excellence. You will drive digital innovation, bring rigour and structure to the department, and create a high-performing, empowered team.
Success in this role requires a calm, collaborative, organised, data-driven leader who can balance strategic vision with hands-on delivery in a high-volume, deadline-driven environment.
Reporting to
Director of Commercial Operations
Who You Are
A successful candidate will demonstrate:
Leadership & People Management
About Kilimanjaro Live
Kilimanjaro Live is one of the UK’s leading live entertainment companies, delivering extraordinary experiences across live music, comedy, theatre, spoken word, and events. We are looking for a modern, digital-first, operationally excellent Head of Marketing to lead our marketing function, strengthen promoter and artist relationships, and ensure the delivery of high-performing campaigns that grow our audiences and revenue.
Role Purpose
This role leads the end-to-end marketing function, ensuring that every show, tour, and project is delivered with excellence. You will drive digital innovation, bring rigour and structure to the department, and create a high-performing, empowered team.
Success in this role requires a calm, collaborative, organised, data-driven leader who can balance strategic vision with hands-on delivery in a high-volume, deadline-driven environment.
Reporting to
Director of Commercial Operations
Who You Are
A successful candidate will demonstrate:
Leadership & People Management
- A coaching-led, empowering leadership style
- Skilled at delegation, developing people, and creating role clarity
- Able to set vision, create structure, and hold others accountable without micro‑managing
- Highly organised with immaculate attention to detail
- Proven ability to run a smooth, process-led marketing function
- Strong workflow, project management, and prioritisation skills
- Reliable, consistent, and excellent at documenting and communicating plans
- Comfortable managing dozens of concurrent campaigns in fast-moving cycles
- Deep experience across digital acquisition: paid social, search, retargeting, SEO, CRM, SMS, automation
- Strong analytical capability: attribution, optimisation, dashboards, insight interpretation
- Hands-on experience running or supervising digital performance campaigns
- Comfort with emerging channels and new platform opportunities
- Excellent stakeholder management with promoters, agents, managers, artists, and internal teams
- Proactive, transparent communicator who keeps promoters fully updated
- Skilled at managing both senior industry figures and junior team members with professionalism
- 8–12 years of experience in entertainment or live events marketing, ideally UK live music
- Proven success managing multi-channel campaigns with meaningful commercial outcomes
- Experience overseeing agencies and contractors
- Strategic Leadership
- Develop and deliver forward-thinking marketing strategies that drive ticket salesand audience growth
- Ensure a clear, digital-first approach across all campaigns
- Lead long-term departmental planning, innovation, and capability development
- Marketing Team Leadership
- Lead, coach, and support the marketing team, establishing clear roles, goals, and expectations
- Foster a culture of creativity, accountability, collaboration, and continuous improvement
- Build a scalable structure and operating model for a high-volume environment
- Campaign Management
- Oversee the planning, execution, optimisation, and post-analysis of all campaigns
- Ensure every promoter receives timely, accurate marketing plans, updates, and spend reporting
- Maintain consistent quality and brand standards across all outputs
- Digital Growth & Analytics
- Drive paid media performance and digital innovation
- Establish dashboards and analytics frameworks enabling real-time optimisation
- Ensure CRM, email, and automation programmes support conversion and engagement goals
- Stakeholder Engagement
- Act as the primary marketing contact for promoters, agents, managers, artists, and senior internal leaders
- Build strong cross-functional relationships with Ticketing, Finance, and Operations
- Budget & Resource Management
- Manage departmental budgets and promoter marketing P&Ls with commercial discipline
- Oversee agency selection, briefing, evaluation, and performance
- Ensure cost-effective, ROI-driven marketing investment
- Process & Workflow Excellence
- Implement and maintain marketing workflows, systems, calendars, and reporting
- Ensure clear campaign documentation, promoter updates, and internal communication
- Continuously optimise ways of working