SEO + AI Search (GEO) Strategist

Description

If you’re looking for a fast-paced, growth-focused environment to flex your digital marketing muscle, Rocket55 is a perfect fit. Rocket55 has been a full-service digital marketing agency for 16 years, no small feat in an industry that changes and evolves daily. Keeping up with the technological innovations and market trends in our industry makes every day working here an adventure. We’re looking for fellow hard-working digital enthusiasts who are eager to drive results for our clients, thrive in a diverse and dynamic workplace, and add to a culture of curiosity, innovation, and awesomeness. Join our energetic, success-driven team and be part of a company that values relentless pursuit of results, curiosity, collaboration, and adaptability. If you are driven by excellence and hungry for success, we want to hear from you!

Job Summary

Rocket55’s Search Engine Optimization strategist is responsible for organic search performance across various search platforms for select clients. This position works closely with clients to determine the most impactful strategies and oversees the execution of the tactics that will contribute to their business goals. The SEO & AI Search (GEO) Strategist deeply understands traditional search engine algorithms, has experience in generative AI platforms, and is familiar with social media platforms such as TikTok and Instagram. 

This position is for a problem-solver, who effectively communicates challenges, opportunities and solutions to the internal Rocket55 team and our clients. We’re looking for someone who is confident yet curious, experienced yet always learning, and passionate about delivering exceptional client outcomes. Your enthusiasm will help fuel outstanding results.

You will report to the Account Director of one of our vertical industries, contributing to both client success and the continuous development of Rocket55’s SXO services.

Responsibilities

Strategic Leadership on Client Accounts: 

• Develop high-level SEO strategy based on comprehensive analysis of site performance, the search landscape, audience and industry trends, and client business goals.
• SEO ownership of 10 clients 
• Lead strategic planning initiatives in partnership with client success managers and strategy leads, ensuring alignment with client business goals.
• Create comprehensive organic digital marketing strategies, incorporating multi-channel approaches (e.g., traditional search engines, social media, AI platforms, third-party websites) to drive organic growth.
• Help build new SXO/GEO tactics and service offerings as the field evolves.

Execution:

• Oversee traditional SEO strategies to improve visibility on Google and other traditional search engines, with a strong focus on both local and broad-based search.
• Conduct regular keyword research, direct on-page optimization elements, and monitor algorithm updates to ensure continuous SEO improvements.
• Identify and provide next steps to solve technical SEO challenges presented by an array of content management systems.
• Design and implement strategies to influence the output of large language model-based systems
• Direct traditional, technical, and on-site experience (SXO) strategy, then review and approve the Specialist's execution.
• Shape how clients earn visibility in AI answer engines, and define how it's measured (share of voice, citations, AI-referral traffic).
• Identify and optimize for social search trends, particularly on platforms like TikTok and Instagram

Data Analysis:

• Utilize analytics tools such as GA4 to track and assess SEO strategy effectiveness, conducting regular performance reviews and identifying areas for improvement.
• Generate performance reports, analyzing organic search metrics across platforms, and presenting key insights to clients and internal teams monthly, quarterly and annually.

Collaboration:

• Coordinate with cross-functional teams (content creators, web developers, etc.) to ensure the successful execution of organic tactics.
• Collaborate with content and social media teams to ensure brand visibility across social media search channels.
• Assist with the management project timelines, deadlines, and deliverables, ensuring that tasks are completed according to client expectations and quality standards.

Learning: 

• Continuously monitor search trends, algorithm updates, AI advancements, and social media search behaviors to keep SEO ahead of the curve.
• Stay informed about advancements in generative AI and adapt strategies to align with the evolving capabilities of these platforms.
• Open to attending industry webinars, workshops, and conferences, sharing insights with clients and the internal team.
• Help with the continuous development of new SXO tactics and deliverables that help support client success.

Requirements

• 5 years of SEO/content-strategy experience, including owning client relationships and driving measurable results
• Deep understanding of SEO and how it contributes to achieving business goals.
• Experience conducting keyword research, technical optimizations and content strategy, to inform strategic decisions.
• A credible, current point of view on AI search (GEO/AEO) and evidence you've been actively experimenting with it. (We don't expect a long track record in a field this new. We expect genuine fluency and curiosity.)
• Exceptional written and verbal communication skills, with experience delivering client-facing presentations, workshops, and pitches.
• Successful track record of collaborating with cross-functional teams, contributors, and stakeholders at various levels of seniority.
• Ability to manage multiple projects and priorities simultaneously, working independently with minimal direction.
• Work in Minneapolis office 3 days per week

Preferred Qualifications:

• Experience working in an agency setting is preferred

Salary Range:

$70,000 - $92,000 - depending on experience and qualifications.

Total Compensation Package:

This position offers full-time employment along with a comprehensive benefits package that includes:

• Complimentary parking
• Health, dental, and vision insurance
• 401(k) with matching contributions from the Company
• Life insurance and Accidental Death & Dismemberment (AD&D) coverage
• Company-provided Short Term Disability insurance
• Long Term Disability coverage
• Paid Time Off
• Holiday pay, including Floating Holiday
• Flexible work schedules

Commitment to Inclusion:

Rocket55 is an equal opportunity employer and is dedicated to creating an inclusive work environment void of harassment and discrimination. Our goal at Rocket55 is to cultivate a culture where each team member feels appreciated, empowered, and motivated to pursue both personal and collective objectives. This commitment entails ensuring opportunity and accessibility for individuals of all backgrounds, including but not limited to race, ethnicity, age, marital status, gender, sexual orientation, gender identity, gender expression, religion, national origin, disabilities, political affiliation, and socioeconomic status.

Note: This job description is intended to provide a general overview of the position and does not encompass all responsibilities and qualifications that may be required. The role may evolve based on the needs of the company.