Marketing & Leasing Agent (Base + Commissions)

Role Overview:

This in person role combines digital marketing strategy with hands-on real estate operations. The position will be responsible for the overall vacancy rate of the portfolio of apartments. Industry standard is 5% vacancy with 2-5% increases on the entire portfolio. The role will do this through a combined effort of in person tours and online marketing. The role will also be the key position for Marketing Brand Identification.

Compensation:

• Base pay per hour
• $ Renewal Commission of $100 per Renewal
• $$ New Leases are $250
• Paid Travel and Mileage Reimbursement

Key Responsibilities:

1. Lead Generation & Marketing

• Digital Listing Management: Create, monitor, and update listings across online listing platforms (e.g., Apartments.com, Zillow) and the company website to ensure accurate pricing and availability.
• Social Media Outreach: Generate localized content, video property tours, and promotional updates on social channels to attract modern renters.
• Local Networking: Build relationships with local businesses, universities, and corporate relocation programs to generate external lead pipelines.
• Comp Analysis: Routinely monitor local market trends, competitive concessions, and regional pricing shifts to keep property offerings highly competitive.

2. Relationship Management & Sales

• Inquiry Conversion: Field incoming phone calls, emails, and online inquiries with quick response times to secure on-site viewing appointments.
• Conducting Tours: Lead structured, enthusiastic property walkthroughs, highlighting individual unit floor plans, building amenities, and community neighborhood benefits.
• Follow-Up: Maintain a systematic approach to following up with hesitant or cold prospective tenants to keep the property top-of-mind.

3. Application Processing & Screening

• Applicant Intake: Assist prospective residents through the application process, ensuring all necessary personal data and supporting files are cleanly submitted.
• Compliance Checks: Review application elements strictly against state and federal Fair Housing laws to guarantee a standardized, objective screening standard across the board
• Perform Credit & Background Checks: Work with applicants to complete the credit and background checks through 3rd party software. Then review reports againts company and property policies.

4. AppFolio Platform Workflows

• Database Mastery: Maintain real-time accuracy in AppFolio by instantly updating unit availability, guest cards, and communication logs.
• Lead Streamlining: Process and track inbound leads automatically funneled from online listing sites directly into the AppFolio CRM.
• Online Application Screening: Guide prospects through the AppFolio online application portal and run background, credit, and eviction checks natively through the platform.
• Digital Lease Execution: Generate, send, and securely store legally compliant leases and addendums using AppFolio’s e-signature functionality.
• Financial Data Entry: Collect and log security deposits, holding fees, and initial rent payments directly through the AppFolio online tenant portal.
• Maintenance Request Triggers: Submit immediate work orders in AppFolio for any issues flagged during daily walkthroughs of vacant units or model apartments.

5. Onboarding & Administrative Operations

• Lease Preparation: Generate accurate legal lease documentation and coordinate standard addendums compliant with current state landlord-tenant regulations.
• Financial Administration: Process security deposits, programmatic application fees, and first-month rent allocations at lease finalization.
• Move-In Coordination: Orchestrate move-in logs, distribute keys, ensure maintenance teams have the unit 'turn-ready,' and walk the resident through community regulations on move-in day.
• Renewal Negotiation: Connect with current, well-qualified tenants months prior to lease expiration to secure ongoing extensions and process adjustments safely. 6. Community & Team Collaboration
• Staging and Inspections: Walk public areas, tour paths, and vacant units daily to ensure excellent curb appeal and immediate readiness for sudden drop-in showings.
• Maintenance Liaison: Open internal requests for issues flagged during tours or reported directly by early-stage tenants to uphold community expectations.

6. SEO & Digital Content Optimization

• Keyword Research: Identify high-performing local real estate and apartment search terms.
• On-Page SEO: Update website metadata, image alt tags, and headers.
• Content Tagging: Organize blog posts, property listings, and media assets.
• Website Audits: Fix broken links and improve local SEO citations.
• Create new Photos & Videos: Target 1 property at a time and develop high quality marketing images and video content for the next 24-48 months.

7. Social Media & Analytics Management

• Campaign Development and Content Creation: Develop a direction for our online social media that resinates with our customers and increases engagement
• Campaign Tracking: Monitor weekly engagement metrics across all social platforms.
• Traffic Analysis: Use Google Analytics to identify high-performing website pages.
• Performance Reporting: Create bi-weekly reports on content reach and conversions.
• Trend Identification: Spot high-performing post formats to guide future content.

Qualifications & Skills

• Education: Degree or Background in Marketing, Business, or Real Estate.
• SEO Tools: Basic familiarity with Google Analytics, Semrush, or Moz.
• Platforms: Proficiency with Instagram, TikTok, LinkedIn, and Facebook.
• Soft Skills: Strong verbal communication and active listening skills.

Territory: 1 hr of Augusta

• Rockport (Our Office Location)
• Rockland
• Thomaston
• Augusta
• Belfast

Pay: $20.00 - $23.00 per hour

Work Location: In person

Salary : $20 - $23