VP of Digital Content

We’re looking for a strategic, hands-on VP of Editorial Content to lead this transformation. You’ll shape our editorial vision, scale multi-format content, and build a brand that resonates with health care professionals. Our client is looking to build platform that informs, entertains and connects with their audience. Candidates must have HCP audience experience.

Responsibilities:

• Define and execute a bold, differentiated editorial strategy aligned with our brand and audience goals.
• Lead and mentor a lean team of editors and freelancers, fostering creativity, accountability, and innovation.
• Launch and scale new content formats—podcasts, videos, explainers, quizzes, and more.
• Use data and insights to drive editorial decisions, optimize performance, and deepen engagement.
• Collaborate cross-functionally with product, marketing, and data science to align content with user needs and business goals.
• Champion the voice of the HCP audience, creating content that speaks to their professional and personal lives.
  

• 8 years in content strategy, editorial leadership, or digital publishing—in healthcare, health tech, or wellness media.
• 4 years managing editorial teams and freelance networks.
• Proven success launching new content channels (e.g., podcasts, video series, interactive formats).
• Experience working with product and analytics teams to inform content direction.
• Deep understanding of Gen X and Millennial HCPs and how to reach them across platforms (LinkedIn, Reddit, Instagram, etc.).
• Prior experience in healthcare tech, physician networks, or mental health platforms.
• Must be comfortable wearing many hats.
• Strategic thinker with a strong editorial point of view.
• Omnichannel innovator who thrives on experimentation.
  

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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