What are the responsibilities and job description for the Senior Copywriter position at Robert Half?
Position DescriptionThe Copywriter plays a key role in shaping high-impact messaging that educates, engages, and drives action across digital channels. This position focuses heavily on direct-response copy, crafting persuasive content for ads, email campaigns, social media, and both short- and long-form editorial pieces. The ideal candidate combines creative storytelling with analytical thinking, translating complex financial and investing concepts into clear, compelling language that resonates with global audiences.This role collaborates closely with brand, design, and editorial partners, contributing to structured review cycles while maintaining consistency with established style and brand standards. Success requires adaptability, intellectual curiosity, and a commitment to continuous refinement—balancing creativity with precision and performance-driven writing.Position RequirementsStrong background in direct-response copywriting, particularly for digital advertising, email marketing, and social platformsProven ability to write persuasive, action-oriented copy with clear calls-to-action across multiple formats and channelsExceptional copyediting and proofreading skills, with experience reviewing and refining both personal and peer contentAbility to consistently apply detailed style and brand guidelines, including learning and adopting a distinct editorial voice and philosophySolid understanding of financial and investing concepts; prior experience within financial services or related industries is highly preferredHighly adaptable writer, capable of adjusting tone and voice to align with diverse global markets and audience segmentsComfortable ramping up quickly on complex or technical subject matter and incorporating detailed feedback through iterative draftsExperience producing both short-form content (ads, emails, scripts) and long-form materials (guides, reports, and articles exceeding 5,000 words)Collaborative approach, working closely with creative, design, and brand teams throughout the review and approval processOpenness to supporting translation and localization efforts as content reaches international audiencesSkilled at simplifying complex financial topics into clear, accurate, and actionable messaging without losing nuance or credibilityStrong organizational skills, with the ability to manage deadlines, peer reviews, and workflows in a structured environmentThoughtful, creative problem-solver who delivers meaningful, high-quality copy that goes beyond surface-level messaging
Salary : $28 - $32