Product Marketing Manager

As a Product Marketing Manager, you will drive brand strategy, strengthen end-user engagement, and develop compelling product messaging aligned with overall business objectives. In this role, you’ll collaborate cross-functionally, manage content for retail and in-store initiatives, oversee packaging development, and support competitive market positioning to enhance brand visibility and customer experience.

• Develop end-user demand by shaping long-term brand strategies and executing integrated marketing plans.
• Maintain brand standards and ensure consistency across all communication channels.
• Lead product packaging initiatives, establishing clear communication hierarchy and partnering with design teams for visual execution.
• Craft differentiated product messaging that elevates market presence and drives engagement.
• Produce content for in-store activations, including videos, merchandisers, and point-of-purchase materials.
• Oversee creation and distribution of product launch materials, coordinating with print and fulfillment partners.
• Manage sales collateral inventory and recommend updates or new materials as needed.
• Serve as a market intelligence resource, analyzing consumer purchasing behavior and key buying criteria.
• Monitor the competitive landscape and assess shifts in industry positioning.
• Evaluate the effectiveness of marketing initiatives and recommend improvements based on performance insights.
• Manage updates and functionality enhancements for brand websites in partnership with external vendors.
• Perform additional responsibilities to support brand positioning and product engagement initiatives.

Requirements:

• 4–6 years of marketing experience, with strong knowledge of campaign execution and performance tracking
• Ability to translate marketing objectives into actionable strategies across multiple customer touchpoints