What are the responsibilities and job description for the Manager, Loyalty Marketing position at Robert Half?
About the Role
We’re looking for a strategic and hands-on Manager, Loyalty Marketing to lead our clients efforts in driving customer retention, engagement, and lifetime value. This role is ideal for someone who thrives in a fast-paced, data-driven environment and is passionate about optimizing the customer journey through loyalty and subscription-based marketing.
Key Responsibilities
- Strategic Execution: Develop and execute lifecycle marketing strategies that enhance customer retention and reduce churn.
- Customer Journey Optimization: Leverage insights across the full customer lifecycle to improve engagement and loyalty.
- Channel Management: Own and optimize campaigns across email, SMS, rewards, and subscription platforms.
- Campaign Execution: Step in to run email and SMS campaigns when needed, ensuring flawless delivery and performance.
- Team Leadership
Required Experience
- Subscription & Recurring Revenue Models: Deep understanding of recurring customer engagement beyond traditional retail.
- Direct-to-Consumer (DTC): Proven experience in DTC environments.
- Data-Driven Decision Making: Use data to inform strategy and optimize channel performance
- Creative Sensibility: Bonus if you have an eye for creative and can contribute to campaign aesthetics and messaging.
What We’re Looking For
- A strategic thinker who’s not afraid to get hands-on
- A marketer who understands the nuances of customer loyalty and retention
- A collaborator who can lead and grow a team
- A data-savvy professional who can turn insights into action
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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