What are the responsibilities and job description for the E-Commerce Manager position at Robert Half?
We are looking for an experienced E-Commerce Manager to lead digital initiatives for a CPG client in Cincinnati, OH. This position is 3x a week onsite. This role is integral in driving revenue growth through managing direct-to-consumer channels, marketplaces, and paid media strategies. You will collaborate with agencies and partners while leveraging insights to optimize performance and enhance customer experience.Responsibilities:• Develop and execute paid media strategies across platforms like Meta, Google, and Amazon Ads to achieve revenue and growth targets.• Manage the Shopify storefront, including merchandising, pricing updates, theme optimization, and app installations.• Coordinate promotional calendars and implement testing strategies to enhance customer retention and repeat purchasing.• Oversee Amazon Marketplace operations, improving listings, storefront quality, and keyword strategies to boost visibility and sales.• Consolidate weekly digital performance reports into dashboards for executive reviews and lead discussions with partners to ensure accountability.• Partner with influencers and creators to generate content for digital campaigns and paid media.• Drive experimentation across product detail pages, landing pages, and checkout processes to enhance conversion rates.• Optimize automated marketing flows and segmentation strategies in collaboration with agencies.• Validate campaign setups, tracking mechanisms, and attribution models to ensure accurate performance analysis.• Monitor budgets, pacing, and campaign metrics, providing actionable recommendations to improve results.
Salary : $75,000 - $90,000