E-Commerce Manager

We are looking for an experienced E-Commerce Manager to lead digital initiatives for a CPG client in Cincinnati, OH. This position is 3x a week onsite.

This role is integral in driving revenue growth through managing direct-to-consumer channels, marketplaces, and paid media strategies. You will collaborate with agencies and partners while leveraging insights to optimize performance and enhance customer experience.

Responsibilities:

• Develop and execute paid media strategies across platforms like Meta, Google, and Amazon Ads to achieve revenue and growth targets.

• Manage the Shopify storefront, including merchandising, pricing updates, theme optimization, and app installations.

• Coordinate promotional calendars and implement testing strategies to enhance customer retention and repeat purchasing.

• Oversee Amazon Marketplace operations, improving listings, storefront quality, and keyword strategies to boost visibility and sales.

• Consolidate weekly digital performance reports into dashboards for executive reviews and lead discussions with partners to ensure accountability.

• Partner with influencers and creators to generate content for digital campaigns and paid media.

• Drive experimentation across product detail pages, landing pages, and checkout processes to enhance conversion rates.

• Optimize automated marketing flows and segmentation strategies in collaboration with agencies.

• Validate campaign setups, tracking mechanisms, and attribution models to ensure accurate performance analysis.

• Monitor budgets, pacing, and campaign metrics, providing actionable recommendations to improve results.

• Bachelor’s degree in Marketing, Business, or a related field.

• Minimum of 7 years of experience in e-commerce, digital marketing, and paid media roles.

• Proficiency in Shopify operations, including storefront management and theme customization.

• Hands-on expertise with Amazon advertising, marketplace management, and optimization strategies.

• Advanced skills in Excel or Google Sheets for budgeting, reporting, and forecasting.

• Strong project management capabilities with a proven ability to handle multiple digital initiatives simultaneously.

• Familiarity with analytics tools such as GA4 and experience in content workflow management.

• Excellent communication and collaboration skills to effectively lead cross-functional teams and external partners.

Must Haves:

• Must be able to work 3x a week onsite
• Must have CPG experience
• Must have professional paid media experience
  

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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