What are the responsibilities and job description for the Content Marketing Manager position at Robert Half?
Content Marketing Manager
Location: Pompano Beach, FL (On-site)
Are you a creative storyteller with a strategic mindset? We’re looking for a Content Marketing Manager to lead the charge in shaping how our brand shows up across every channel. This is an exciting opportunity to own content strategy, guide creative direction, and bring big ideas to life in a fast-paced, collaborative environment.
What You’ll Do
- Lead the Creative Vision: Define and drive content strategy across social, email, SMS, paid media, and ecommerce. Ensure every piece of content reflects a consistent, compelling brand voice and visual identity.
- Own Storytelling Across Channels: Translate business priorities into creative frameworks and content pillars that resonate with audiences.
- Guide Campaign Execution: Partner with channel owners to develop messaging and creative approaches for multi-channel campaigns.
- Manage Social & Influencer Strategy: Oversee organic social and influencer initiatives to build awareness and engagement. Identify and manage partnerships that align with brand values.
- Elevate Creative Standards: Act as the brand’s creative filter—reviewing, refining, and inspiring work that meets high-quality standards.
- Measure & Optimize: Collaborate with performance teams to track results and turn insights into actionable improvements.
What We’re Looking For
- Experience:5 years in content marketing, creative strategy, or brand storytelling roles.
- Background in product or retail industry required; agency experience preferred, but strong in-house experience will be considered.
- Skills & Strengths:Strong writing, editing, and storytelling skills across digital formats.
- Ability to manage creative teams and guide ideation sessions.
- Familiarity with ecommerce and DTC environments.
- Comfortable leading creative development across copy, visual, video, and motion.
- Tools:Knowledge of project management platforms (Asana, Monday.com, ClickUp, etc.).
- Working knowledge of social platforms, paid media creative, email, and SMS campaigns.
Nice to Have
- Agency background with exposure to multiple brands or industries.
- Experience with influencer campaigns and experiential activations.
- Familiarity with creative testing and optimization.
Why You’ll Love It Here
- A growing marketing team where your ideas and creativity will make an immediate impact.
- Entrepreneurial, collaborative culture—your voice matters.
- Opportunity to shape brand storytelling and elevate creative standards across channels.
Salary : $90,000 - $110,000