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Regional Account Manager

RoadSafe Traffic Systems
Denver, CO Full Time
POSTED ON 4/17/2026
AVAILABLE BEFORE 5/5/2026
Title: Regional Account Manager

Classification: Exempt

About The Organization

RoadSafe Traffic Systems is the largest national provider of traffic safety products and services in the United States. RoadSafe serves customers in all 48 contiguous states through its network of more than 60 branch locations. At RoadSafe, we offer competitive pay, growth potential, and an excellent benefits package, including medical, dental, vision, and 401(k) plans for those who qualify. We recognize and value diversity and are committed to creating an inclusive environment for all employees.

Position Summary

The Regional Account Manager drives sales growth and builds strong customer relationships within an assigned territory (Colorado/Utah/Wyoming) by promoting, selling, and renting the company’s traffic control, safety, and direction products and services. The role focuses on key markets including government, commercial, industrial, and educational enterprises. This sales-focused position is responsible for identifying opportunities, developing accounts, achieving revenue targets, and delivering exceptional service.

Essential Functions

  • Engage prospects and customers through calls, emails, and visits, delivering persuasive presentations to promote and sell products and services.
  • Highlight product benefits, negotiate terms, close deals, and consistently achieve sales quotas.
  • Build a referral network, expand the customer base through cold calling, and develop new leads.
  • Collaborate with Operations to ensure seamless product delivery and exceptional customer service.
  • Utilize CRM tools to track sales activities, manage accounts, and improve performance.
  • Maintain accurate records, including reports, quotes, and forecasts, while providing customer equipment valuations.
  • Research accounts, identify decision-makers, and implement strategies to secure business.
  • Partner with channel collaborators to build pipelines and finalize deals.

Education

  • Bachelor’s degree in Business, Marketing, or a related field preferred.
  • In lieu of a degree, 5–7 years of demonstrated sales success required.

Knowledge & Experience

  • Familiarity with Department of Transportation processes, decision-making hierarchies, and operating procedures.
  • Comprehensive knowledge of traffic control equipment, including safety devices, pavement marking, and related solutions.
  • Proficiency with Salesforce.com or comparable CRM tools.
  • Strong understanding of solution-based selling strategies.

Skills

  • Proven track record of exceeding sales quotas and driving revenue growth.
  • Exceptional phone communication and presentation skills.
  • Strong negotiation abilities with a focus on closing deals effectively.
  • Expertise in time management, multitasking, and prioritization.
  • Ability to develop and execute strategic 90-day sales plans.
  • Proficient in using corporate productivity tools and web-based presentation software.
  • Outstanding verbal and written communication abilities.
  • Skilled in building and maintaining customer relationships and referral networks.

Additional Requirements

  • Willingness to travel up to 50% within the assigned territory.
  • Traffic control industry experience is highly desirable.
  • Entrepreneurial mindset with a focus on identifying and capitalizing on sales opportunities.

EOE Statement

RoadSafe is an Equal Opportunity Employer/including Disabled/Veterans

Salary.com Estimation for Regional Account Manager in Denver, CO
$74,402 to $101,290
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