What are the responsibilities and job description for the Sales Specialist - Residential Leasing position at RMS Construction LLC?
Sales Execution & Conversion
Own the prospect relationship journey from initial inquiry through signed lease
- Consistently convert inbound leads into tours, and tours into applications and leases
Actively guide prospects toward a decision - do not “wait and see”
Overcome objections and position value against competing properties
Maintain persistent and thoughtful follow-up until a clear yes or no outcome
Create urgency while maintaining a consultative and professional tone
Customer Experience
Deliver a responsive, high-touch experience across phone, email, and virtual communication
Understand each prospect’s needs and match them to the right apartment and lease term
Build trust quickly and become the primary point of contact throughout the decision process
Ensure every interaction moves the prospect closer to choosing the community
Create a memorable experience that differentiates the property from competitors
Pipeline & Activity Management
Maintain active pipeline awareness and prioritize highest probability prospects
Meet response time standards and daily outreach expectations
Document and note interactions clearly within the CRM (Yardi) for team visibility
Partner with operations team to schedule property tours, and smoothly transition signed leases into move-ins
Qualifications
2–5 years in sales, hospitality, or customer-facing roles
Demonstrated closing ability (not just customer service)
Strong verbal communication and persuasion skills
Comfortable handling objections and asking for commitment
Highly motivated by goals, performance metrics, and accountability
CRM experience preferred (Yardi or similar Residential Software)