What are the responsibilities and job description for the Marketing Coordinator position at RMI Laser, LLC?
Rocky Mountain Instrument Co (RMI) is looking for a Marketing Coordinator. This position will be responsible for developing compelling and engaging content while maintaining the current brand voice for RMI campaigns, collateral, and online presence on social media. All tasks require a strong attention to detail and the ability to work under tight deadlines.
This person should be a strong, experienced writer and researcher who is familiar with the foundations of marketing, as well as content marketing best practices. A background in marketing, technical writing, or editorial work is preferred.
Please include a cover letter with your resume as well as a 250 word writing sample.
Responsibilities:
ü Work closely with Corporate Marketing Manager to create, develop and manage content writing for all marketing campaigns for two companies.
ü Maintain a consistent look and feel, and uphold brand and marketing guidelines throughout all web properties, newsletters, articles, press releases, social media, and any current campaigns.
ü Copy, edit and proofread all content.
ü Focus on creating and telling great stories that appeal to prospects and current customers.
ü Monitor, respond to, and communicate with the online community.
ü Develop new methods and big ideas to engage consumers on social platforms.
ü Develop new content and manage all social media platforms and blogs for the business and the associated sites. Show correlations between content performance and variables such as source, topic, format, audience.
ü Assist with trade show planning and preparation.
ü Editing of current marketing literature templates.
ü Manage SEO effort within relative platforms to implement keyword strategies and support their goals.
ü Define, establish and maintain a knowledgebase of current proposal information, content, graphics, proposed solutions and sales messaging.
ü Collaborate with the CEO and Corporate Marketing Managerto aid in brand amplification, brand reach and marketing strategy.
ü Be up to date on security news to make informed decisions.
ü Continuously monitor and understand target audiences to modify content strategy accordingly.
Job Requirements
Bachelor''s degree in Marketing, English, Technical Writing, or a related field.
And/Or an Associate’s Degree with 1-2 years of relevant experience.
Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google , Pinterest, etc.
The ability to communicate on social platforms and blogs in a consistent, on-brand voice.
Experience using social media analytics tools and the ability to tweak marketing strategies based on findings.
Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of business content.
Experience with Salesforce and Constant Contact is a plus.
Experience in writing for technology, scientific, or the medical field is a plus.
Experience with InDesign, Photoshop or Illustrator is a plus.
Self-starter with ability to hit deadlines, work independently, multi-task and thrive under pressure in a fast paced environment.
Rocky Mountain Instrument Co (RMI) is a high-tech manufacturer of precision optical components for medical, aerospace and industrial applications. RMI celebrated its 50th year of successful operations and was recognized as one of Colorado's largest privately held companies. We are actively seeking talented new members to join our firm and help us to reach our growth objectives.
Visit our website at www.rmico.com for more information about our company. EEO M/F/D/V
Job Type: Full-time
Pay: $50,000.00 - $55,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Holidays
- Monday to Friday
Work Location: One location
Salary : $50,000 - $55,000