What are the responsibilities and job description for the Marketing Coordinator position at River Run?
Position Summary
We are looking for a dynamic Marketing Coordinator who thrives on organization, creativity, and making an impact. This role is perfect for a highly motivated self-starter with exceptional research abilities, strong communication skills, and the ability to juggle multiple priorities with ease. You will bring energy, confidence, and a passion for driving results-helping turn ideas into action, leads into clients, and strategy into measurable growth.
To succeed in this role, you will be detail-oriented with a solid grasp of modern marketing techniques and a sharp eye for maintaining a consistent, compelling brand voice across all channels. You will collaborate closely with the sales team to attract new clients, support revenue growth, and bring fresh ideas to the table. The ideal candidate is a critical thinker and problem solver who takes pride in precision, creativity, and delivering high-quality work that moves the business forward.
Job Duties & Responsibilities
Bachelor's degree in marketing/communications or related.
Physical Demands
The employee must regularly lift and /or move up to 10 pounds, frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds.
We are looking for a dynamic Marketing Coordinator who thrives on organization, creativity, and making an impact. This role is perfect for a highly motivated self-starter with exceptional research abilities, strong communication skills, and the ability to juggle multiple priorities with ease. You will bring energy, confidence, and a passion for driving results-helping turn ideas into action, leads into clients, and strategy into measurable growth.
To succeed in this role, you will be detail-oriented with a solid grasp of modern marketing techniques and a sharp eye for maintaining a consistent, compelling brand voice across all channels. You will collaborate closely with the sales team to attract new clients, support revenue growth, and bring fresh ideas to the table. The ideal candidate is a critical thinker and problem solver who takes pride in precision, creativity, and delivering high-quality work that moves the business forward.
Job Duties & Responsibilities
- Plan and execute multi-channel marketing campaigns (email, social, video, print, broadcast, and digital).
- Maintain and update River-Run.com, including SEO, content updates, reviews/widgets, and lead capture.
- Manage day-to-day social media activity across LinkedIn, Facebook, and other platforms.
- Build and launch branded outreach campaigns (mail, email, call, and digital) to support sales initiatives.
- Support the sales team with campaign materials, content coordination, and lead follow-up.
- Track marketing performance in the CRM; implement efficiencies and AI tools to improve results.
- Conduct market research and identify opportunities for media coverage and campaign placement.
- Develop industry- and service-focused campaigns and manage ongoing client communications.
- Build and manage partner marketing pipelines, including Marketing Development Funds (MDF).
- Create client-facing content and visuals; simplify complex information into clear, usable formats.
- Manage vendors, print contractors, and marketing inventory.
- Assist with trade show and event planning, coordination, and on-site execution.
- Respond to basic prospective client inquiries and route leads appropriately.
- Two years of experience in content management, creative writing, advertising concepts and media negotiations.
- Critical thinker with strong problem-solving and research proficiencies.
- Ability to comprehend and interpret competitor strategies and consumer behavior.
- Knowledge of Content Management Systems (CMS) and use of Client Relationship Management (CRM) systems.
- Ability to gather large amounts of data and convert it into meaningful analysis.
- Solid organizational skills and detail oriented.
- Ability to work under pressure and meet strict deadlines.
- Creative mind with superb written and verbal communication skills.
- Ability to simplify complex information into a user-friendly format.
- Proficient in Microsoft Office, Photoshop, Adobe Creative Suite (CS), and web editing packages.
Bachelor's degree in marketing/communications or related.
Physical Demands
The employee must regularly lift and /or move up to 10 pounds, frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds.