What are the responsibilities and job description for the Earned Media Content Specialist position at Ripley PR?
** This is an in-office position at our Maryville office. Candidates who are not currently located in the Knoxville metro area will not be considered for employment.
Who We Are:
Ripley PR, Inc. is an award-winning global public relations agency specializing in skilled trades, franchising, manufacturing and B2B technology. Founded in 2013, Ripley PR has been recognized by Entrepreneur Magazine as a Top 5 Franchise PR Agency and was named to Newsweek’s America’s Best PR Agencies list in 2024. The agency was also named as No. 2 PR Agency in the greater Knoxville area by the Knoxville News Sentinel. These awards represent our focus and commitment to creating PR campaigns that drive results for our global clients.
Orange Orchard, a division of Ripley PR founded in 2018, focuses on promoting animal welfare organizations.
What We Do:
Offering a full range of strategic communication services, including traditional media relations and crisis management strategies, Ripley PR uses a blend of strategic business accounting and creative public relations branding to tell compelling stories and deliver measurable results.
How We Work:
At Ripley PR, we are solution-focused, outgoing, positive, and rally around producing high-quality work and results for our clients. We’re different than most PR agencies. Our teams of specialists provide clients with simple, ongoing analytics, showing the true return on investment. We want clients to know what we do on a daily basis to promote and advocate for their brand. We enjoy a fast-paced environment with open communication. With a work hard, play hard mentality, we enjoy a challenge as much as we enjoy our free office snacks, goal incentives, and bi-monthly office massages.
What You’ll Do:
Ripley PR is looking for an exceptional and proven earned media writer to create client and agency public relations content. Our ideal candidate has a solid business acumen, creative vision, and the ability to see the big picture for our agency and each of our clients. With an effective content strategy and high-quality writing being a top focus for our clients, the earned media content specialist is a very important position for the agency.
As a Earned Media Content Specialist, you must be able to/have:
- Exceptional writing skills and a minimum of 5 years’ experience in public relations or similar marketing communications role
- Experience writing for a variety of industries including plumbing, HVAC, construction, franchising, B2B Tech/SaaS, and manufacturing. Excellent technical writing samples and an impressive portfolio are required.
- Proven ability to write clean and compelling press releases, bylined articles, media kits and other earned media assets
- Establish the voice, tone and point of view for each of your assigned clients
- Keep track of work deadlines
- Work quickly to deliver high-quality work ahead of schedule
- Self-edit and produce client-ready content including but not limited to blog posts, newsletter content, bios, website content, etc.
- Participate in assigned client meetings; create agendas and meeting minutes
- Maintain records and generate reports as assigned
- Coordinate, arrange and lead client interviews
- Stay up to date on emerging content marketing and communications trends
- Demonstrate excellent grammar
- Report weekly on earned media opportunities for the agency and for increasing client scope of work
If you are excited about joining an innovative team with plenty of opportunity for growth and advancement, we would love to hear from you. Ripley PR offers a competitive salary, office massages, medical, dental, vision, 401k and paid time off.
