What are the responsibilities and job description for the Social Media Coordinator position at Ripley PR?
** This is an in-office position at our Maryville office. Candidates who are not currently located in or around Blount County will not be considered for employment.
Who We Are:
Ripley PR, Inc. is an award-winning global public relations agency specializing in skilled trades, franchising, manufacturing and B2B technology. Founded in 2013, Ripley PR has been recognized by Entrepreneur Magazine as a Top 5 Franchise PR Agency and was named to Newsweek’s America’s Best PR Agencies list in 2024. The agency was also named Agency of the Year by Merit Awards 2025. These awards represent our focus and commitment to creating PR campaigns that drive results for our global clients.
Orange Orchard, a division of Ripley PR founded in 2018, focuses on promoting animal welfare organizations.
What We Do:
Offering a full range of strategic communication services, including traditional media relations and crisis management strategies, Ripley PR uses a blend of strategic business accounting and creative public relations branding to tell compelling stories and deliver measurable results.
How We Work:
At Ripley PR, we are solution-focused, outgoing, positive, and rally around producing high-quality work and results for our clients. We’re different than most PR agencies. Our teams of specialists provide clients with simple, ongoing analytics, showing the true return on investment. We want clients to know what we do on a daily basis to promote and advocate for their brand. We enjoy a fast-paced environment with open communication. With a work hard, play hard mentality, we enjoy a challenge as much as we enjoy our free office snacks, goal incentives, and bi-monthly office massages.
What You’ll Do:
Ripley PR is looking for an exceptional and standout social media coordiantor to create client and agency content for a variety of social media platforms.
As a Content Specialist, Owned Media, you must be able to/have:
- Experience with social media marketing and some experience managing Facebook, Instagram, X, LinkedIn, and YouTube accounts, as well as awareness of emerging platforms
- Strong written communication skills and ability to synthesize complex information quickly and turn it into brief social media posts
- Use customer research, insights and data to create client and agency monthly social media calendars for multiple clients in various industries
- Work closely with brand managers, media relations and content teams to determine key strategies for social media engagement and best practices to drive engagement
- Incorporate social media marketing into overall marketing planning for client and company presence at trade show, conferences and other related events
- Support agency leadership and perform weekly/monthly/quarterly forecasting through reporting on traffic, ROI, conversion rates and other KPIs
Some of the requirements and characteristics we are seeking in a Social Media Coordinator
- 1 years of social media, public relations and/or marketing experience; agency experience is a plus
- Bachelor’s degree in digital marketing, marketing, mass communications or other related field from an accredited university
- Must be able to write clearly and consistently produce materials with accurate spelling and grammar; Excellent verbal communication skills
- Comfortable in a collaborative environment and is considerate of others within the team
- Works well under pressure and in a fast-paced environment
- Leads multiple projects simultaneously and tracks projects with varying deadlines
- Self-motivated, coachable, willing to learn and attentive to detail
- Shows initiative and accepts responsibility for his/her work
- Ability to speak before groups both large and small and to motivate and influence others through excellent communication, listening and interpersonal skills
- Experience with paid media is a plus (Facebook ads, etc.)
- Proficient in PC, MS Word, MS Excel, PowerPoint, WordPress, content management systems
If you are excited about joining an innovative team with plenty of opportunity for growth and advancement, we would love to hear from you. Ripley PR offers a competitive salary, office massages, medical, dental, vision, 401k and paid time off.