Social Media Manager and Content Creator

Job Summary
We are seeking a dynamic and energetic Social Media Manager and Content Creator to elevate our brand’s online presence and engage our community across multiple digital platforms. In this role, you will craft compelling content, develop innovative social media strategies, and analyze performance metrics to optimize our outreach efforts. Your creativity, strategic mindset, and passion for digital marketing will drive brand awareness, foster meaningful relationships with our audience, and support our overall marketing objectives. This paid position offers an exciting opportunity to shape our digital voice and showcase our brand’s personality to a global audience.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand goals, ensuring consistent messaging across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging multimedia content including graphics, videos, photography, and written posts that resonate with target audiences and promote brand initiatives.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and respond to comments or messages promptly.
• Conduct social listening to track brand mentions, industry trends, and competitor activity; leverage insights to refine content strategies.
• Optimize content for search engines (SEO) by incorporating relevant keywords and hashtags; perform keyword research to enhance discoverability.
• Utilize analytics tools like Google Analytics and web analytics platforms to measure campaign performance, analyze audience behavior, and generate reports for continuous improvement.
• Collaborate with public relations teams to coordinate campaigns that enhance brand reputation and manage relationships with influencers or partners.
• Oversee branding consistency across all digital channels while maintaining a creative eye for graphic design using Adobe Creative Suite applications such as Photoshop and Illustrator.
• Plan and execute Facebook Advertising campaigns to increase reach and engagement; monitor ad performance for ROI optimization.
• Stay current with emerging social media trends, platform updates, and best practices in digital marketing to keep our strategies innovative.

Skills

• Proven experience in social media management and content creation across diverse platforms.
• Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Knowledge of SEO principles, keyword research techniques, and social listening tools.
• Familiarity with social media management applications like Hootsuite or Buffer for scheduling and analytics.
• Ability to produce high-quality photography and video editing content tailored for digital channels.
• Understanding of digital marketing concepts including branding, e-commerce integration, public relations strategies, and web analytics.
• Excellent proofreading skills with an eye for detail in all forms of content.
• Experience in paid advertising campaigns on Facebook or other social media platforms; ability to analyze ad performance data effectively.
• Strong relationship management skills to foster partnerships with influencers, media outlets, or community groups. Join us as we harness the power of social media to tell compelling stories that inspire action! This role is perfect for creative minds eager to make a tangible impact through innovative content strategies while advancing their expertise in digital marketing excellence.

Pay: $18.00 - $25.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Flexible schedule
• Flexible spending account

Work Location: Hybrid remote in Carleton, MI 48117

Salary : $18 - $25