Digital Adoption Specialist

Description

The Digital Adoption Specialist is responsible for driving client engagement across the Caterpillar digital ecosystem, ensuring customers actively use the platforms that power uptime, reduce total cost of ownership, and improve operational decision-making. This role bridges the gap between available technology and executed client behavior—turning digital capability into measurable business results through structured onboarding, field engagement, and ongoing adoption management.

What You’ll Do

• Own the end-to-end digital activation process for assigned clients, including onboarding to Cat Central, parts.cat.com, VisionLink, and related platforms
• Conduct in-person and virtual client meetings to demonstrate platform functionality and align tools with operational needs
• Lead structured onboarding journeys that move clients from initial setup to advanced feature utilization
• Maintain and manage a prioritized client engagement pipeline, tracking activation and usage stages
• Identify and re-engage dormant or underutilized accounts through targeted outreach and support
• Partner with sales and service teams to ensure digital adoption is embedded into machine delivery and ongoing customer relationships
• Serve as a subject matter expert across Caterpillar’s digital tools, translating technical capabilities into practical, role-specific use cases
• Develop client-facing materials, including demos, guides, and onboarding resources aligned with Riggs standards
• Monitor performance metrics and provide reporting on adoption rates, engagement trends, and growth opportunities

Requirements

What You’ll Need

• Ability to quickly learn and navigate software platforms, troubleshoot issues, and communicate functionality in clear, business-relevant terms
• Strong presentation and communication skills, with confidence leading both in-person and virtual client engagements
• Self-directed work style with the ability to manage a hybrid schedule across field and remote environments
• Proficiency with Microsoft Teams, CRM/project management tools (e.g., Monday.com), and standard business applications
• Valid driver’s license and willingness to travel throughout the assigned territory
• Alignment with Riggs CAT core values and commitment to client success
• Preferred: Bachelor's Degree 
• Experience in heavy equipment, construction technology, SaaS adoption, or customer success
• Familiarity with Caterpillar systems, telematics platforms, or equipment management workflows

How Success Is Measured

This role is built on visibility and accountability, with performance evaluated through a defined set of operational metrics, including:

• Number of clients activated per month across Cat Central, parts.cat.com, and VisionLink
• Percentage of clients completing verified first-use within 30 days of onboarding
• Growth in client engagement levels, including progression to consistent and advanced platform usage
• Increase in VisionLink subscription adoption and upgrade rates across the client portfolio
• parts.cat.com utilization, including order frequency and revenue contribution from activated accounts
• Reduction in dormant or inactive digital accounts within the assigned territory
• Quality and consistency of pipeline management and reporting within the designated tracking system

IMPORTANT INFORMATION

While performing the duties of this job, the employee is frequently required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand and walk. Specific vision abilities required by this job include close vision and distance vision.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually quiet unless performing inventory maintenance duties on equipment yard which could result in moderate noise level.

Required travel up to 10%. This position is considered safety sensitive.

The Job description is subject to change by the employer as the needs of the employer and requirements of the job change.

Salary/Exempt

EEO/AA

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)