Digital & Social Marketing Specialist

This Job Description Was Written by AI.

We know. Bold move.

But before you picture a robot in a blazer writing hashtags by candlelight, please know this: real humans were involved. The kind with calendars, opinions, coffee preferences, client deadlines, and strong feelings about whether a post is “ready” or merely “technically present.”

AI helped us get started. Now we need a real person to help us do the work.

About The Communications Group

The Communications Group is a Little Rock-based, full-service marketing and communications agency that helps clients translate complex ideas into clear, compelling campaigns.

We work across B2B, agriculture, government, public service, and other industries where the work must be strategic, accurate, polished, and useful. Translation: the subject matter is serious, the deadlines are real, and the acronym count can get dangerously high.

We are a small team, which means everyone matters. There is no mysterious back room full of extra people waiting to catch dropped balls. We depend on one another, pitch in, and need someone who understands that ownership is not a buzzword. It is the difference between “I sent it” and “I made sure it got done.”

We like to have fun. We also know when it is time to buckle down, lock in, and get the job done, even if the finish line has moved three times and is now wearing a tiny hat.

Role Overview

We’re looking for a Digital & Social Marketing Specialist who can thrive at the intersection of creativity, organization, analytics, and follow-through.

This person will help execute social media and digital marketing programs across agency and client accounts. On any given day, you may be writing social copy, scheduling posts, pulling performance reports, creating graphics, drafting an e-newsletter, monitoring comments, coordinating timelines, or gently persuading a deadline to stop hiding in the bushes.

This role is ideal for someone who enjoys both the creative and operational sides of digital marketing. You should be able to write a compelling caption, spot a typo from across the room, interpret what a performance dashboard is telling you, and flag what’s working, what’s not, and what needs a little strategic CPR.

Just as important: we’re looking for a good fit. Skills matter, of course, but so do attitude, accountability, curiosity, communication, and the ability to work well with a small team that relies on one another every day. We need someone who takes ownership, follows through, asks smart questions, and cares about the quality of the work, not just checking a task off a list.

What You’ll Do

Strategy & Performance

You’ll help turn digital activity into digital progress, not just digital noise, with a login.

Responsibilities include:

1. Contributing to digital and social media strategy alongside the Digital Director, the Media Director, and the account teams.
2. Reviewing performance data to identify trends, opportunities, and “wait, why did that work so well?” moments.
3. Pulling and maintaining reports across social and digital channels.
4. Translating metrics into clear, actionable insights that clients and internal teams can understand.
5. Recommending optimizations to improve engagement, reach, traffic, and campaign results.
6. Helping us avoid the great digital sin of reporting numbers without explaining what they mean.

Content Creation & Social Media Execution

You’ll help create content that feels intentional, on-brand, and built for the platform instead of copied, pasted, and released into the algorithmic bog.

Responsibilities include:

1. Developing social media ideas and creating content, including copy and light graphics.
2. Scheduling and publishing content on Facebook, Instagram, X, and LinkedIn.
3. Monitoring social inboxes, comments, and account activity.
4. Responding to comments and messages in a timely, brand-appropriate way.
5. Producing e-newsletters and managing distribution through Constant Contact.
6. Making sure content has a purpose beyond “the calendar said Tuesday.”
7. Catching typos before they become tiny public monuments.

Project & Account Management

You’ll help keep the digital machine humming, ideally without smoke, sparks, or anyone asking, “Wait, who owns this?”

Responsibilities include:

1. Coordinating project flow with account, traffic, creative, and digital teams.
2. Tracking timelines, deadlines, approvals, and deliverables.
3. Managing day-to-day account communication and administrative details.
4. Keeping projects organized, updated, and moving forward.
5. Collaborating with internal teams to ensure content aligns with broader campaign goals.
6. Raising your hand early when something needs attention, clarification, or a rescue rope.
7. Taking ownership of your work from start to finish, not just until it leaves your inbox.

What We’re Looking For

The right candidate will bring a mix of creativity, follow-through, curiosity, organization, and common sense. You don’t need to know everything. Nobody does, despite what LinkedIn bios suggest. But you do need to be resourceful enough to figure things out, ask thoughtful questions, and keep moving.

We’re looking for someone who:

1. Has at least 2-3 years of experience in social media, marketing, digital marketing, or an agency environment.
2. Can manage social content, digital campaigns, or client-facing marketing work without constant hand-holding.
3. Writes clearly and can adapt tone and voice across brands.
4. Has hands-on experience with major social platforms and scheduling/reporting tools such as Hootsuite, Buffer, or Sprout Social.
5. Can review performance data and identify practical ways to improve results.
6. Is highly organized and pays attention to details, including the sneaky ones.
7. Can manage multiple clients, projects, and deadlines without slipping into panic-goblin mode.
8. Takes ownership and follows through.
9. Communicates proactively instead of waiting for someone to discover a problem through archaeological work.
10. Enjoys having fun, collaborating, and contributing to a positive team environment.
11. Knows when it’s time to buckle down, focus, and get the job done, no matter what.
12. Understands that on a small team, “that’s not my job” is rarely the most helpful phrase in the room.

Nice-to-Haves

These aren’t required on day one, but they’ll help you hit the ground running and possibly earn a few quiet nods of approval.

1. Experience updating website content with WordPress and/or HubSpot.
2. Familiarity with GA4 and Google Tag Manager.
3. Paid social or paid search experience with Meta Ads Manager, Google Ads, or LinkedIn Ads.
4. Basic design proficiency in Canva or Adobe Creative Suite.
5. Agency experience or experience across multiple brands and industries.
6. Experience turning performance reports into recommendations, not just colorful charts with suspiciously cheerful arrows.

Tools & Platforms You May Use

You don’t need to be a wizard in every tool listed below. A wizard would be great, but we assume they have scheduling conflicts.

1. Agorapulse
2. Constant Contact
3. Adobe Creative Suite and/or Canva
4. WordPress and/or HubSpot
5. Meta Ads Manager
6. Google Ads
7. LinkedIn Ads
8. GA4 and Google Tag Manager
9. Microsoft Office Suite

Benefits

We offer a strong benefits package designed to support both your work and your life outside of work, a bold and important concept.

Benefits include:

1. Health, dental, and vision insurance options
2. Company-provided life insurance
3. 401(k) retirement plan
4. Paid time off and paid holidays
5. Quarterly Free Fridays and birthday holiday
6. Hybrid work schedule, with Tuesday–Thursday in-office and Monday & Friday remote
7. Professional development opportunities and ongoing training
8. A small, collaborative team that works hard, helps each other, and tries not to take itself too seriously unless the client deadline demands it

Salary Range

$52,000–$62,000 annually

Final compensation may vary based on experience, platform expertise, agency background, writing ability, paid media experience, and comfort with managing multiple clients and deadlines.

How to Apply

Please submit your resume, cover letter, and relevant portfolio samples to:

dfahr@comgroup.com

Bonus points if your portfolio shows how you think, not just what you post. We value smart strategy, clean execution, thoughtful follow-through, and content that stands out.