Graphic Communications Sales Specialist

Graphic Communications Specialist

Position Summary:
The Graphic Communications Specialist is responsible for driving sales of continuous feed inkjet technology, workflow solutions, and marketing services. This role focuses on expanding Ricoh’s presence within the Graphic Communications vertical by engaging with new and existing customers.

• Lead Ricoh’s growth in the Graphic Communications sector through strategic customer segmentation, awareness initiatives, and relationship building.
• Promote and educate clients on the benefits of new inkjet technologies.
• Consult with business owners and senior executives to demonstrate how new technologies can generate revenue and reduce operational costs.
• Develop and present compelling ROI analyses for proposed solutions.
• Drive business development efforts within the assigned territory.
• Analyze customer needs and deliver tailored solutions for both new and existing clients.
• Oversee the delivery, installation, and support of products and strategies within the territory.
• Achieve or exceed revenue and gross profit targets, including consistent page volume growth.
• Prepare and deliver persuasive briefings, proposals, and value propositions.
• Collaborate with Professional Services and Customer Service teams to resolve workflow and technical issues.
• Maintain accurate records of account activity using Ricoh’s CRM and sales database.
• Serve as the primary point of contact for clients, ensuring proper documentation for each sale.
• Perform additional duties as assigned.

Education & Experience:

• Bachelor’s degree or equivalent experience in a related field.
• 7–10 years of B2B sales experience, including 5 years in advanced sales of high-volume printers (preferably continuous feed and inkjet).
• Proven success in selling within the Graphic Communications vertical.
• Experience in complex, consultative sales engagements.

• Strong business development and market expansion skills.
• Deep understanding of Graphic Communications and related technologies.
• Expertise in selling end-to-end complex solutions.
• Proficiency in sales methodologies within a matrixed environment.
• Excellent negotiation, communication, and presentation skills.
• Strong interpersonal, time management, and self-motivation abilities.
• Ability to collaborate effectively with diverse teams.
• Skilled in managing order fulfillment and implementation processes.
• Proficient in Microsoft Office Suite and other relevant tools.

• Primarily works from a home or corporate office with standard lighting, ventilation, and noise levels.
• Experiences cyclical stress due to frequent goals and deadlines, along with daily decision-making responsibilities.
• May require light physical activity such as walking, standing, bending, and lifting items under 10 lbs.
• Moderate dexterity needed for regular use of tools and technology.
Daily travel to customer sites, which may not be accessible via public transportation.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with a job.