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Manager, Partnership Marketing

Richard Childress Racing (RCR)
Welcome, NC Full Time
POSTED ON 7/20/2022 CLOSED ON 8/5/2022

What are the responsibilities and job description for the Manager, Partnership Marketing position at Richard Childress Racing (RCR)?

Position Summary:

The Manager, Partnership Marketing oversees account management for the assigned RCR partners. The position works closely alongside other Partnership Marketing Managers, Communications Managers and Social Media/Content Managers to ensure maximum value is achieved on all levels and through each partnership. This position requires a results-driven leader who is passionate, detailed-oriented and works well in a team environment. The Partnership Marketing Manager is responsible for meeting established objectives and requires both tactical and strategic thinking. This position reports to the Sr. Director, Partnership Marketing.

Responsibilities:

  • Manage day-to-day interaction and efficient communication with multiple partners.
  • Develop the core goals & objectives of each partners’ overall racing activation.
  • Build and oversee executional strategy for partners’ campaigns.
  • Align RCR’s assets with partners’ objectives to maximize ROI.
  • Oversee execution of race programs both in market and at track. Includes, but not limited to: Coordinate driver/team appearances; Host partner(s); Facilitate B2B introduction to other team partners and industry personnel.

Duties in conjunction with Communications Manager:

  • Leverage measurement tools to provide progress reports to partner(s), while continually finding ways to improve on those metrics through testing and new initiatives.
  • Prepare recap reports to provide updates on efficacy and impact.
  • Procure real-time critical data and content towards objectives for reports.
  • Develop thorough partner case studies to communicate the benefits of successful activation initiatives.
  • Maintain consistent understanding of industry trends in the sports marketing space.
  • Manage at-track/at-event hospitality, hosting and marketing services.

Qualifications:

  • Bachelor’s degree in Business Management, Marketing or related field strongly preferred
  • 1 – 3 years of marketing or account management experience preferred
  • Ability and desire to work at both the strategic and tactical levels
  • Self-starter and motivator while also being an active team player
  • Ability to multi-task in a high-volume work environment and meet multiple deadlines
  • Adhere to established processes and workflows
  • Strong verbal and exceptional interpersonal communication skills to effectively communicate with various cross-functional teams, both internally and externally
  • Experience working with all social media platforms and knowledge of the landscape, trends, networks and toolset
  • Working knowledge of Microsoft Office suite of services as well as Adobe Photoshop and Illustrator
  • Travel required (weekday and weekend)

Job Type: Full-time

Pay: $55,000.00 - $70,000.00 per year

Benefits:

  • Dental insurance
  • Employee assistance program
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Retirement plan
  • Vision insurance

Schedule:

  • 8 hour shift
  • Weekend availability

Ability to commute/relocate:

  • Welcome, NC 27374: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

  • This position must attend some races. Are you available 15-18 weekends per season?
  • How many years of Account Management experience do you have?

Experience:

  • Marketing: 2 years (Required)

Work Location: One location

Salary : $55,000 - $70,000

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