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Assistant Athletic Director of Ticket Operations

Rice University
Houston, TX Full Time
POSTED ON 4/10/2026
AVAILABLE BEFORE 5/17/2026
About Rice

JOB DESCRIPTION

Boasting a 300-acre tree-lined campus in Houston, Texas, Rice University is ranked among the nation’s top 20 universities by U.S. News & World Report. Rice has a 6-to-1 undergraduate student-to-faculty ratio, and a residential college system, which supports students intellectually, emotionally and culturally through social events, intramural sports, student plays, lectures series, courses and student government. Developing close-knit, diverse college communities is a strong campus tradition, which is why Rice is highly ranked for best quality of life and best value among private universities.

Rice is also a wonderful place to work. Rice faculty, staff and students share values that are essential to our success as a healthy community. Those values guide our decisions and behaviors and shape Rice’s culture. They come through in the way we treat each other and the welcome we extend to our visitors. These values can be recalled simply by our name — RICE — Responsibility, Integrity, Community and Excellence.

Position Summary

The Assistant Athletic Director of Ticket Operations manages all aspects of ticket operations for Rice Athletics, while playing a core role in customer service and revenue generation, with the ultimate objective to drive ticket revenue, ancillary revenue, and attendance. The function involves ticket operations, analytics, and customer service. This position has full responsibility for ticketing operations, which includes planning, forecasting, compliance, security, reporting, CRM management, and supervision as well as establishing and reporting on revenue goals, sales reports, lead generation and sales campaigns. Further, the position is responsible for driving continuous process improvement in ticket operations, adopting new technologies as appropriate, and using data to inform decision making such as pricing and outbound sales strategy. The position also plays a key role in ensuring standards of world-class customer service are upheld in the ticket office. As part of all these roles, the position evaluates ticket prices and revenue trends and makes recommendations to changes in prices as appropriate.

Workplace Requirements

This position is exclusively on-site, necessitating all duties to be performed in-person at Tudor Fieldhouse. Per Rice policy 440 , work arrangements may be subject to change.

Minimum Requirements

  • Bachelor’s Degree
  • Two or more (2 ) years of related experience in ticket operations

Preferences

  • Experience
    • Two years ticket office experience with increasingly progressive responsibilities
  • Skills
    • Knowledge of CRM systems (SalesForce)
    • Knowledge of Paciolan ticketing system
Skills

  • Ability to establish and manage priorities and handle numerous time-sensitive projects with conflicting and varied deadlines
  • Ability to accomplish goals working through formal and informal channels, with diplomacy and tact
  • Demonstrated creativity, problem solving, critical analysis, initiative, judgment and decision-making skills
  • Ability to collect data using a variety of methods, summarize and analyze data, and make appropriate conclusions and recommendations.
  • Basic statistical ability
  • Demonstrated ability to produce data in a clear and understandable manner meeting user requirements
  • Excellent planning and organizational skills
  • Excellent interpersonal, verbal and written communication skills

Essential Functions

  • Oversees all ticketing operations including planning, forecasting, compliance, security, reporting, and supervision, driving continuous improvement
  • Manages unit budgets and hiring of full time and temporary ticket operations and sales staff
  • Provides regular reports to track progress towards revenue goals
  • Identifies issues, and develops alternative solutions which may include changes to programs, policies and procedures
  • Analyzes ticket pricing and lead scoring for season tickets, mini-plans, group tickets, and single game tickets and makes recommendation to deputy athletics director on final prices and sales strategies
  • Develops and implements outreach strategies that may include relationship development, communications and compliance
  • Assesses training needs and may develop associated training
  • Performs all other duties as assigned

Additional Functions

  • Manages and maintains the Paciolan (or other applicable) system, including set up of all events in the system; responsible for preparing and sending out season ticket invoices
  • Manages game day ticketing setup and sales operations for all home events, work planning, overseeing, training, and evaluating all temporary ticketing staff as well as managing complementary admissions
  • Oversees credit card, cash security and transport, manages cash and credit card close outs daily, and ensures that all close outs are properly balanced with the director business operations
  • Manages CRM program to equip sales and marketing efforts, including lead scoring, campaign generation and management, and performance tracking.
  • Prepares and manages detailed ticket reports tracking sales progress and trends, providing interpretation and recommending changes as appropriate
  • Supervises and manages inbound calls to the ticket office
  • Ensures compliance with NCAA regulations

Rice University HR | Benefits: https://knowledgecafe.rice.edu/benefits

Rice Mission and Values: Mission and Values | Rice University

Rice University is committed to ensuring Equal Employment Opportunity and welcoming the fullness of diversity into our candidate pools. Rice considers qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national or ethnic origin, genetic information, disability, or protected veteran status. Rice also provides reasonable accommodations to qualified persons with disabilities. If an applicant requires a reasonable accommodation for any part of the application or hiring process, please get in touch with Rice University’s Human Resources Office via email at facstaffada@rice.edu for support.

If you have any additional questions, please email us at jobs@rice.edu. Thank you for your interest in employment with Rice University.

Salary.com Estimation for Assistant Athletic Director of Ticket Operations in Houston, TX
$41,890 to $64,237
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