What are the responsibilities and job description for the VP Marketing, Americas position at Ria Money Transfer?
Description
We are Ria Money Transfer. With presence in nearly 200 countries and territories, with more than 600,000 physical locations and over 7 billion digital customers worldwide, Ria is now the largest real-time cross-border money movement network in the world. We are dedicated to helping millions of people send money where it matters. Whether it's to loved ones at home or anywhere around the world, Ria opens ways for a better everyday life.
A subsidiary of Euronet Worldwide, Inc. (NASDAQ: EEFT), Ria is a leading expert in cross-border payments, delivering innovative omnichannel financial services that bridge the gap between digital and physical spaces. Our products and services provide unprecedented consumer choice, including real-time payments, mobile wallets, currency exchange, and cardless ATM payouts.
Responsibilities
The Role. At Ria, we’re on a mission to make money transfer accessible, fast, and reliable for communities around the world. With millions of customers and thousands of partners, we connect with families, friends, and businesses every day. We are seeking a dynamic and strategic Vice President of Marketing for the Americas Region to lead our marketing efforts across North, Central, and South America. This role will be located in our Buena Park or Denver office and will oversee our digital and brick-and-mortar channels, ensuring cohesive strategies that drive growth, brand awareness, and customer engagement across diverse markets. As the VP of Marketing, you will play a critical role in shaping regional marketing strategies aligned with global objectives, leveraging data-driven insights, and fostering innovation to strengthen Ria’s position as a trusted leader in money transfer services. Responsibilities include:
We are Ria Money Transfer. With presence in nearly 200 countries and territories, with more than 600,000 physical locations and over 7 billion digital customers worldwide, Ria is now the largest real-time cross-border money movement network in the world. We are dedicated to helping millions of people send money where it matters. Whether it's to loved ones at home or anywhere around the world, Ria opens ways for a better everyday life.
A subsidiary of Euronet Worldwide, Inc. (NASDAQ: EEFT), Ria is a leading expert in cross-border payments, delivering innovative omnichannel financial services that bridge the gap between digital and physical spaces. Our products and services provide unprecedented consumer choice, including real-time payments, mobile wallets, currency exchange, and cardless ATM payouts.
Responsibilities
The Role. At Ria, we’re on a mission to make money transfer accessible, fast, and reliable for communities around the world. With millions of customers and thousands of partners, we connect with families, friends, and businesses every day. We are seeking a dynamic and strategic Vice President of Marketing for the Americas Region to lead our marketing efforts across North, Central, and South America. This role will be located in our Buena Park or Denver office and will oversee our digital and brick-and-mortar channels, ensuring cohesive strategies that drive growth, brand awareness, and customer engagement across diverse markets. As the VP of Marketing, you will play a critical role in shaping regional marketing strategies aligned with global objectives, leveraging data-driven insights, and fostering innovation to strengthen Ria’s position as a trusted leader in money transfer services. Responsibilities include:
- Strategic Leadership. Develop and execute a comprehensive marketing strategy for the Americas region, aligned with global goals and regional business priorities. Oversee marketing initiatives across Digital and Brick & Mortar channels, ensuring integrated campaigns that maximize impact.
- Team Management. Lead and mentor a high-performing regional marketing team, fostering collaboration and professional growth. Partner with cross-functional teams, including Sales, Operations, and Product, to deliver seamless customer experiences.
- Brand and Customer Engagement. Drive brand awareness and loyalty through targeted campaigns, community engagement, and culturally relevant messaging. Ensure consistent brand representation across all touchpoints in the region.
- Performance and Analytics. Utilize data and analytics to measure campaign effectiveness, optimize marketing spending, and inform strategic decisions. Monitor market trends, competitor activities, and customer insights to identify growth opportunities.
- Budget and Resource Management. Manage regional marketing budgets effectively to ensure ROI-driven investments.
- You have 10 years of progressive marketing leadership experience, with a strong track record in both Digital and Brick & Mortar channels.
- Proven ability to develop and execute marketing strategies across multiple geographies and cultures.
- Strong analytical skills and experience leveraging data for decision-making.
- Excellent communication, leadership, and stakeholder management skills.
- You have an advanced degree in Marketing, Business, or a related field.
- Fluency in Spanish or Portuguese is a plus.
- Competitive compensation plan
- Paid time off and leave
- Health, dental, vision and life insurance
- 401(k) retirement plan with company match
- Employee Stock Purchase Plan
- Global Language Program offering language learning opportunities
- Wellness initiatives supporting physical, mental, and financial well-being
- Learning, development, and tuition assistance programs
- Global career opportunities in an inclusive, mission-driven culture