Paid Media & Digital Analytics Specialist

Paid Media & Digital Analytics Specialist

Rhea Lana’s Franchise Systems, Inc.
Conway, Arkansas
Full-Time | Hybrid
Salary: $60,000–$70,000 per year

About Rhea Lana’s

Rhea Lana’s Franchise Systems, Inc. is a growing, nationally recognized children’s consignment event franchise company headquartered in Conway, Arkansas. For nearly 30 years, we have helped families across the country buy and sell high-quality children’s items while building a trusted brand rooted in service, excellence, innovation, and integrity.

We are looking for a talented and motivated Paid Media & Digital Analytics Specialist to join our Marketing Team. This is an ideal opportunity for someone who combines strong, hands-on digital advertising experience with an analytical mindset and a desire to help grow a national brand.

Our most immediate need is for someone with experience managing Meta advertising campaigns who can join our existing paid media team and help strengthen and expand our digital advertising efforts across multiple markets.

We are also looking for someone who understands the broader digital marketing ecosystem - including Google Ads, SEO, retargeting, analytics, lead generation, conversion tracking, and funnel optimization.

What You’ll Do

Paid Media & Campaign Management

• Plan, build, manage, and optimize Meta advertising campaigns across multiple markets.
• Collaborate with existing team members who manage paid advertising and Meta account onboarding and offboarding for our franchise locations.
• Manage and optimize Google Ads campaigns.
• Develop and refine retargeting and audience-building strategies.
• Monitor paid media budgets and performance, helping ensure advertising dollars are allocated effectively across campaigns and markets.
• Monitor campaign performance and make data-informed recommendations to improve results.
• Partner with our creative team to develop and test ad creative, messaging, audiences, and offers.
• Conduct A/B testing to improve campaign performance and conversion rates.

Analytics, Tracking & Optimization

• Use GA4, Google Tag Manager, Meta Pixel, and Conversions API to help ensure accurate tracking and measurement.
• Monitor conversion tracking and attribution across digital campaigns.
• Build useful reports that turn marketing data into clear, actionable insights.
• Analyze website and landing-page performance and identify conversion rate optimization (CRO) opportunities to improve lead generation and campaign results.
• Help connect advertising performance with CRM and lead data so we can better understand the complete customer journey.
• Identify trends, opportunities, and areas where marketing dollars can be used more effectively.
• Translate campaign and analytics data into clear, actionable recommendations for marketing strategy and budget decisions.

SEO & Digital Strategy

• Support and improve our SEO strategy to increase organic visibility and website traffic.
• Conduct keyword research to identify opportunities for both paid search campaigns and organic search visibility.
• Use tools such as Google Search Console and GA4 to evaluate organic search performance and identify opportunities for improvement.
• Collaborate on website content, landing pages, keywords, and other SEO initiatives.
• Stay current on changes and best practices across Meta, Google, SEO, analytics, attribution, and digital advertising.

Franchise & Development Marketing

• Support digital advertising strategies for Rhea Lana’s franchise locations across the country.
• Help develop and optimize digital campaigns designed to generate prospective franchise-owner leads and support our Development Marketing initiatives.
• Analyze lead-generation funnels and recommend ways to improve lead quality and conversion.
• Help strengthen retargeting strategies for shoppers, consignors, prospective franchise owners, and other key audiences.
• Support digital marketing strategies that contribute to both Franchise Owner success and the overall growth of Rhea Lana’s.

What We’re Looking For

Required Qualifications

• Strong hands-on experience with Meta Ads Manager, including campaign creation, audience targeting, optimization, testing, and reporting.
• Experience analyzing digital campaign performance and using data to make marketing decisions.
• Working knowledge of GA4 and conversion tracking.
• Strong analytical and problem-solving skills.
• Ability to communicate marketing data and insights clearly to both marketing and non-marketing team members.
• Strong organizational skills and attention to detail.
• Ability to collaborate well within a team while independently managing responsibilities and deadlines.
• A growth mindset and genuine desire to continue learning as digital marketing platforms and technology evolve.

Preferred Qualifications

• Experience with Google Ads.
• Experience with Google Tag Manager.
• Experience with Meta Pixel and Conversions API.
• Experience with SEO, keyword research, and Google Search Console.
• Experience with retargeting and audience development.
• Experience with landing-page, funnel, and conversion rate optimization.
• Experience with CRM and lead tracking.
• Experience creating marketing reports and interpreting performance data.
• Familiarity with LinkedIn advertising or organic LinkedIn strategy.
• Experience supporting multiple locations, markets, brands, or accounts is a plus.

Education

Bachelor’s degree in marketing, advertising, communications, business, analytics, or a related field is preferred, but not required.

We value demonstrated expertise and results, and strong relevant professional experience may substitute for a college degree.

Work Location & Schedule

This is a full-time hybrid position based in Central Arkansas and will work from our Corporate Office in Conway.

Beginning October 1, 2026, our Hybrid Remote Model includes:

• 3 days per week in the Conway office
• 2 days per week remote

Candidates should live in Central Arkansas or be willing to relocate to the area.

Compensation

$60,000–$70,000 per year

Compensation within the range will be based on relevant experience and demonstrated expertise in areas such as Meta advertising, Google Ads, analytics and conversion tracking, SEO, retargeting, and digital marketing strategy.

Who Will Thrive Here

We’re looking for more than someone who can simply manage digital campaigns. We want a team member who is curious, collaborative, accountable, and excited about helping us continue to grow.

The right person will enjoy digging into data, solving problems, testing new ideas, and working alongside a talented Marketing Team. They will care about both the details of campaign performance and the bigger picture of how great marketing helps our Franchise Owners succeed and our company grow.

If you are energized by digital marketing, enjoy combining creativity with analytics, and want your work to make a measurable impact within a growing national company, we would love to hear from you.

Job Type: Full-time
Pay: $60,000–$70,000 per year
Work Location: Hybrid in Conway, AR

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Flexible schedule
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Conway, AR 72032

Salary : $60,000 - $70,000