Paid Media Strategist

Title

Paid Media Strategist

Role Overview

The Paid Media Strategist combines strategic paid media planning with hands‑on campaign coordination. This role partners closely with internal teams and external agency partners to translate brand goals into actionable media plans, manage day‑to‑day execution readiness, and support ongoing optimization through meaningful performance insights.

Key Responsibilities

Media Planning & Strategy

• Translate brand priorities, promotional moments, and product launches into clear channel‑specific briefs.
• Partner with agencies to develop integrated, full‑funnel paid media plans; review recommendations for alignment with objectives and budget.
• Contribute to audience strategies, test design, channel selection, and flighting.
• Support the evolution of paid media frameworks across awareness, consideration, and conversion initiatives.
  
  

Campaign Execution & Coordination

• Manage campaign readiness workflows including brief creation, creative routing, legal/regulatory reviews, asset delivery, and tracking setup.
• Coordinate with Brand, Creative, eCommerce, and Analytics to ensure campaign assets, messaging, and onsite experiences align with media requirements.
• Partner with agency teams to confirm trafficking, QA, pixel/UTM accuracy, and go‑live sequencing.
• Support retail media or franchisee alignment as needed (e.g., page readiness, POS support, and localized messaging accuracy).
  
  

Performance Monitoring & Optimization

• Track pacing, delivery, frequency, and early performance signals across paid channels.
• Partner with agencies to recommend tactical optimizations related to bidding, audience refinement, creative rotation, and placements.
• Support KPI development and ensure reporting consistency across all channels.
  
  

Reporting & Insights

• Assist in developing recurring performance reports by summarizing highlights, variances, and actionable next steps.
• QC performance data and collaborate with analytics partners to validate insights and trends.
• Contribute to insights‑driven recommendations that inform upcoming campaigns and long‑term paid media strategy.
  
  

Testing & Continuous Improvement

• Execute A/B and multivariate tests for creative, copy, placements, and audiences.
• Document test outcomes and ensure learnings are shared and applied across future campaigns.
• Track platform innovations, market shifts, and competitive activity; develop POVs to guide strategic evolution.
  
  

Cross‑Functional & Operational Support

• Maintain tight alignment with internal teams to ensure media plans reinforce broader marketing calendars and product priorities.
• Prepare campaign recaps, optimization summaries, and stakeholder presentations.
• Serve as a dependable partner to both internal teams and agency collaborators, ensuring clarity, alignment, and high‑quality execution at all times.
  
  

Qualifications

• 3–5 years of experience in digital media planning, activation, or performance marketing (agency or in‑house).
• Strong working knowledge of platforms: Meta, TikTok, Google Ads, Amazon Ads, and DSPs.
• Familiarity with media planning fundamentals including reach/frequency, funnel strategies, budget allocation, and KPI frameworks.
• Experience coordinating creative routing, trafficking requirements, landing page readiness, and campaign QA.
• Comfortable reviewing data, dashboards, and reporting tools; able to translate performance shifts into actionable recommendations.
• Strong organization, communication, and project management skills with the ability to manage multiple simultaneous workstreams.
• Collaborative, detail‑oriented, and eager to expand strategic ownership.
• Bachelor’s degree in Marketing, Advertising, Communications, or related field preferred.