Vice President Marketing

Vice President of Marketing - Law Firm

Location: Century City, Los Angeles

Work Arrangement: On-site

Compensation: $200,000 base salary, plus performance bonus

About the Firm

We are a fast-growing plaintiff-side personal injury and mass tort law firm with more than 150 employees. Our practice includes traditional personal injury matters, mass torts, and large-scale wildfire litigation.

Position Summary

We are seeking a Vice President of Marketing to lead our in-house marketing department. This role will own performance marketing, lead generation, case acquisition, and department operations.

The ideal candidate is a hands-on, data-driven marketing leader who can scale lead volume while maintaining lead quality and cost efficiency. This person must also move quickly during mass tort campaigns, filing deadlines, and wildfire litigation surges.

The Vice President of Marketing reports directly to the Managing Partner. This role leads a multidisciplinary team across performance marketing, creative, social media, CRM, client services, analytics, and marketing operations.

Key Responsibilities

• Lead the firm's marketing strategy and daily department operations.
• Scale paid search, paid social, Local Services Ads, and other lead-generation channels.
• Connect marketing spend to lead quality, case value, and cost per case.
• Build campaigns that can scale quickly during mass tort and wildfire surges.
• Test new channels and reduce underperforming spend.
• Source and manage affiliates, referral partners, and lead providers.
• Set department goals, forecasts, budgets, and performance standards.
• Hire, manage, and develop the marketing team.
• Present results and budget recommendations to firm leadership.
• Test television, radio, and out-of-home advertising when supported by data.

Qualifications

• 10 to 15 years of marketing experience.
• Senior leadership experience at the director level or above.
• Strong background in performance marketing and paid digital lead generation.
• Hands-on expertise with paid search, paid social, and Local Services Ads.
• Experience leading multidisciplinary marketing teams.
• Strong analytical, reporting, and attribution skills.
• Experience managing affiliates or third-party lead sources.
• Proven success scaling lead-generation programs.
• Legal marketing experience strongly preferred.
• Personal injury or mass tort marketing experience is a strong plus.
• Experience managing time-sensitive, high-volume campaigns preferred.

Technical Skills

Working knowledge of digital advertising platforms, CRM systems, analytics tools, call tracking, marketing automation, SEO, and website performance tools.