Provider Lifecycle Marketing Lead

About the Role

The Provider Lifecycle Marketing Lead owns the end-to-end provider journey, turning new prescribers into confident adopters and existing prescribers into long-term, multi-product advocates.

This role focuses on engagement, account-based marketing, education, and provider experience across our national network of pharmacies. You’ll work closely with Sales, Clinical, and Marketing Operations to create clear, relevant, timely touchpoints that help providers grow their practice and confidently prescribe personalized medications.

If you love building journeys, simplifying complexity, and improving provider experience through smart lifecycle programs, this role is for you.

Job Activities and Responsibilities: The responsibilities listed below are subject to change.

What You’ll Lead & Own

1. Provider Lifecycle Strategy

• Architect and manage the full provider journey:onboarding → activation → engagement → retention → expansion.


• Build multi-touch programs that help providers increase utilization of our pharmacy services over time.


• Ensure providers always knowwhatwe offer,whyit matters, andhowto prescribe.

2. Education & Communication

• Ownhow we marketprovidereducation content: newsletters, onboarding sequences, clinical refreshers, micro-learning, and operational updates.


• Work with the VP of Marketing to translate product narratives into clear activation campaigns.


• Partner with Clinical for accuracy,safetylanguage, and nomenclature alignment.


• Build nurture campaigns to amplify engagement with our digital education platform,Pharmacademy.

3. ABM & Segment-Based Campaigns

• Build ABM programs tailored by specialty, volume, prescription pattern, and pharmacy affiliation.


• Develop segmented outreach programs to supportSales teams.


• Drive cross-sellcampaigns based on prescribing behaviors and opportunitiesidentifiedthrough data.

4. Sales Enablement

• Create enablement content that helps Sales reps guide providers through adoption and expansion.


• Partner withMarketing Opsonprovider social mediaengagement, local activations, trade show strategy, and email strategy.

5. Insights & Performance

• Track provider engagement, lifecycle health, andutilizationtrends across the network.


• Use analytics toidentifyfriction points, drop-off zones, and opportunities for growth.


• Collaborate with Marketing Ops to integrate lifecycle metrics into dashboards.

What You Bring

• 5–8 years in B2B healthcare, provider marketing, or lifecycle marketing.


• Strong understanding of provider behavior and care delivery workflows.


• Deep experience building journeys, segment strategies, and communication programs.


• Excellent written and verbal communication skills.


• Highly collaborative, cross-functional operator.


• Data-driven withstrongability to translate insights into lifecycle improvements.


• Experience with pharmacy compoundingstronglypreferred.


• Experience withHubspotstronglypreferred.

Physical Requirements:

• Proficient in using a computer and related equipment, including printers and fax machines.


• Ability to sit or stand for extended periods.


• Effective communication skills via telephone and email.


• Capable of lifting up to 40 pounds as needed.

Benefits:

• Health care insurance (medical, dental, vision)


• Life Insurance


• Supplemental Insurance 


• PTO


• 401K matching


• Sick leave