Senior Associate, Email & Lifecycle Marketing

WHAT IS THE BRAND?

Mashburn is an Atlanta-based apparel and lifestyle brand launched in 2007 with a single passion: taking care of people. The company designs, manufactures, and markets a nationally recognized assortment of menswear (Sid Mashburn) and womenswear (Ann Mashburn) alongside other high-quality, iconic brands. We want to be the world's go-to lifestyle shop – a place that embodies service and style, accessibility, and luxury, and, for us, the very best. Our story is still unfolding, with great potential for growth.

WHAT IS THE JOB?

As the Senior Associate, Email & Lifecycle Marketing, you will own the day-to-day execution and optimization of Mashburn's email and SMS lifecycle marketing program. You will be responsible for driving retention, engagement, and revenue through structured campaign planning, segmentation, and automation across the full customer lifecycle - from acquisition through nurture, retention, and reactivation.

This role works closely with Performance Marketing, Creative, and Site Experience to ensure messaging, timing, and customer journeys are aligned. You will bring ideas and recommendations to the table, with strategic direction sitting with senior leadership and a Senior Performance Marketing Manager joining the team over time. This position is in our Atlanta headquarters and reports to Senior Director, Ecommerce and Digital Marketing.

WHAT ARE THE RESPONSIBILITIES?

• Develop and execute email and SMS strategies to achieve retention and revenue goals
• Own the day-to-day execution and deployment of all email and SMS campaigns and automated flows in Klaviyo, ensuring every send goes out on time, on brand, and to the right audience
• Develop and execute the email and SMS marketing calendar, including campaigns, automated flows, and editorial sends in coordination with Creative and Site Experience
• Own lifecycle programs across acquisition handoff, nurture, retention, and reactivation, mapping each flow to its customer stage: Welcome, Abandoned Cart and Browse, Post-Purchase, and Winback
• Partner with Performance Marketing on the acquisition-to-retention handoff, ensuring new customers from paid channels transition seamlessly into lifecycle flows with consistent messaging
• Build and optimize automated flows to improve retention and repeat purchase behavior, managing trigger logic, timing, and segmentation within each flow per established strategy
• Manage audience segmentation and list targeting across campaigns and flows, ensuring the right customers receive the right message at the right time
• Monitor deliverability, list health, and engagement rates, maintaining suppression logic and compliance standards across all sends
• Own sign-up form performance including placement, conversion optimization, and the post-submission subscriber experience
• Track email and SMS performance and provide insights to inform future campaigns, including revenue per send, open rates, click rates, and unsubscribes, reporting results to leadership
• Partner with Creative on the design-to-send handoff, ensuring brand-aligned assets are received, built, and deployed on schedule
• Coordinate with Site Merchandising on product launch timing and content calendar prioritization, ensuring launch dates are reflected accurately in the send schedule
• Coordinate with the current agency on flow management and support the gradual transition of the program fully in-house

WHAT ARE THE SKILLS?

• 3–6 years of experience in email marketing or lifecycle marketing, ideally in ecommerce or digital retail
• Proficiency with Klaviyo or a comparable ESP - flows, campaigns, segmentation, A/B testing, and performance reporting
• Solid understanding of lifecycle email and SMS strategies across acquisition, nurture, retention, and reactivation, with the ability to apply that thinking to day-to-day execution
• Strong attention to detail with an unwavering commitment to QA and accuracy on every send
• Proven ability to manage a busy content calendar across multiple send types and cross-functional stakeholders
• Collaborative and communicative, with the ability to work effectively with Creative, Performance Marketing, Site Experience, and senior leadership
• Experience partnering with a paid or performance marketing team on acquisition-to-retention handoff is strongly preferred
• Entrepreneurial mindset with a strong sense of ownership, initiative, and a desire to grow with Mashburn
• Reflects our core values of Hopefulness, Helpfulness, Honesty, Hard Work, Humility, and Nimbleness