Director of Marketing

Job Title: Director of Marketing

Industry: Restaurant Group / Brewery / Hospitality / Events

Position Overview

We are seeking a highly creative, strategic, and hands-on Director of Marketing to oversee marketing initiatives across a diverse hospitality group with seven unique business ventures and multiple event venues. This leadership role requires a dynamic professional who can balance high-level brand strategy with hands-on execution, ensuring each concept maintains a distinct identity while contributing to the growth of the overall portfolio.

The Director of Marketing will be responsible for managing marketing efforts across restaurants, brewery operations, special events, private event venues, and experiential programming, ensuring cohesive branding, strong digital presence, and consistent guest engagement across all locations.

This role requires a multi-talented marketer, designer, content creator, and strategist who thrives in a fast-paced hospitality environment and understands how to drive traffic, reservations, ticket sales, and brand loyalty across multiple businesses simultaneously.

Key Responsibilities

Portfolio Marketing Strategy

• Develop and execute comprehensive marketing strategies across seven distinct hospitality brands and multiple event venues.

• Ensure each concept maintains a clear and differentiated brand identity while aligning with the overall group vision.

• Create cross-promotional campaigns that leverage the full portfolio of businesses to drive guest traffic and brand awareness.

• Plan and oversee marketing initiatives for restaurant operations, brewery releases, private events, seasonal activations, and large-scale programming.

• Coordinate marketing calendars across all ventures to ensure strategic alignment and avoid campaign overlap.

Social Media & Digital Marketing

• Oversee and manage all social media platforms including Instagram, Facebook, TikTok, LinkedIn, and YouTube across multiple brands.

• Develop platform-specific strategies for each concept while maintaining a cohesive brand ecosystem.

• Create engaging content including graphics, photography, short-form video, and promotional campaigns.

• Manage content scheduling, engagement monitoring, and analytics using tools such as Metricool.

• Develop and manage paid social and digital advertising campaigns across multiple brands.

Creative Direction & Content Production

• Lead the creation of all marketing assets across the group, including:

  • Event posters and promotional materials

  • Restaurant and brewery menus

  • Website graphics and landing pages

  • Email marketing campaigns

  • Social media content and advertisements

  • Event branding packages

  • Digital signage and in-venue displays

• Utilize Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, After Effects) for professional design and video production.

• Develop content using Canva and asset libraries such as Envato for scalable marketing production.

Website, SEO & Digital Platform Management

• Manage and update multiple brand websites using Wix.

• Optimize digital presence and search performance using SEMrush.

• Manage and coordinate online reservations, guest engagement, and platform listings through OpenTable.

• Utilize HubSpot for CRM, email marketing campaigns, customer segmentation, and marketing automation.

• Maintain consistency across digital touchpoints including Google profiles, reservation platforms, and event listings.

Hospitality Systems & Operational Alignment

• Work closely with operations teams to align marketing initiatives with real-time business performance.

• Manage marketing integrations within hospitality platforms including:

  • Toast (POS promotions, loyalty integrations, marketing campaigns)

  • MarginEdge (menu management and operational reporting)

  • Sling (internal team coordination for event staffing and promotions)

  • OpenTable (reservation marketing and guest engagement)

Event & Venue Marketing

• Develop marketing strategies for multiple private event venues and special event programming.

• Promote weddings, corporate events, private celebrations, and large-scale public events.

• Create event marketing campaigns including:

  • Social media promotion

  • Email campaigns

  • Website landing pages

  • Ticketing promotions

  • Digital signage and in-house advertising

• Work with event sales teams to drive bookings and maximize venue utilization.

In-House Media & Digital Signage

• Manage in-venue digital marketing through YoDeck and internal display systems.

• Create rotating promotional content for TVs, digital boards, and in-house screens across multiple venues.

• Ensure physical and digital marketing materials remain updated across all locations.

Camera Systems & Content Capture

• Maintain familiarity with venue camera and surveillance systems to assist with operational awareness and marketing content capture.

• Identify opportunities to leverage existing camera infrastructure for event coverage, promotional video, and content production.

• Coordinate with operations teams to ensure camera systems support both security and content development needs.

Data Analytics & Performance Tracking

• Monitor and analyze marketing performance across all brands and platforms.

• Track key metrics including:

  • Social media engagement

  • Website traffic

  • Reservation trends

  • Event attendance and ticket sales

  • Campaign ROI

• Utilize analytics tools such as Metricool, HubSpot reporting, and SEMrush insights to evaluate marketing effectiveness.

• Provide leadership with monthly marketing reports and strategic recommendations.

Required Skills & Qualifications

• 5 - 7 years of marketing experience in hospitality, restaurants, breweries, or event-driven brands

• Experience managing marketing across multiple business concepts or locations

• Advanced proficiency with Adobe Creative Suite

• Experience with Canva and digital asset libraries such as Envato

• Social media management experience across Instagram, Facebook, LinkedIn, TikTok, and YouTube

• Website management experience using Wix

• Experience with marketing and analytics tools including HubSpot, Metricool, and SEMrush

• Familiarity with hospitality platforms including Toast, MarginEdge, Sling, and OpenTable

• Experience managing digital signage platforms such as YoDeck

• Strong photography, video production, and content creation skills

• Excellent project management and organizational abilities

Preferred Qualifications

• Experience marketing restaurant groups, brewery brands, or hospitality portfolios

• Experience promoting large-scale events, festivals, and private event venues

• Knowledge of SEO strategy, email marketing, and digital advertising

• Familiarity with camera systems and media production equipment

• Experience with video marketing and YouTube channel development

Key Traits for Success

• Highly creative and visually driven

• Strategic thinker with operational awareness

• Strong storyteller and brand builder

• Self-starter with entrepreneurial mindset

• Comfortable balancing strategy and hands-on execution

• Passionate about food, beer, hospitality, events, and community

Impact of the Role

The Director of Marketing will play a central role in shaping the identity, growth, and guest engagement of the entire hospitality portfolio, driving traffic across all venues while building strong brands that resonate with guests, event clients, and the surrounding community.