Director of Marketing

Department: Marketing

Location: Remote - USA

Compensation: $135,000 - $155,000 / year

Description

Role Overview

Impruvon is seeking a high-impact, results-driven Director of Marketing to build, scale, and own our marketing engine.

This is a true player-coach role for a builder who thrives with a high degree of autonomy and is comfortable moving between high-level strategy and hands-on execution. Reporting directly to the CEO, you will be responsible for filling the top of the funnel, optimizing our systems, and establishing Impruvon as a trusted leader in the long-term care and behavioral health sectors.

The primary focus of this role is building a repeatable, scalable pipeline generation engine. Demand generation and pipeline creation will be the core driver of success.

In the early stages, you will personally execute campaigns, build workflows, and launch outbound initiatives while also defining strategy and leading the marketing function.

You will define the roadmap, optimize our systems, and manage our Senior Marketing Manager. This role requires someone who prioritizes marketing attribution and performance, is deeply technical in HubSpot, and is comfortable operating in an ambiguous, fast-paced environment where measurable business impact is the priority.


Key Responsibilities

Marketing Strategy & Pipeline Ownership

• Own the end-to-end marketing strategy and execution aligned to company growth goals
• Define ICPs, segmentation, and go-to-market approaches for Residential Providers and government systems
• Drive marketing-generated pipeline and opportunity creation, aligning closely with Sales to improve lead quality and velocity
• Build and scale a repeatable demand generation engine across outbound email, digital campaigns, and conference strategies
• Drive predictable, scalable pipeline and revenue contribution through marketing efforts

Demand Generation & Funnel Development (Primary Focus)

• Design and execute multi-channel campaigns including:
  • Outbound email and sequencing
  • Digital campaigns (paid and organic)
  • Conference and event strategy
  • Partner and co-marketing initiatives
• Build systems that consistently generate qualified pipeline, not one-off campaigns
• Optimize conversion across the funnel (lead → opportunity → closed deal)
• Continuously test, iterate, and refine channel performance and messaging

Brand Ownership, PR & Thought Leadership

• Own the Impruvon brand identity, ensuring a consistent and compelling voice across all channels
• Develop and execute a thought leadership strategy that positions Impruvon as a trusted, mission-driven innovator in medication management
• Manage public relations and external communications to increase awareness and credibility
• Identify and secure speaking opportunities, awards, and partnerships that elevate the company’s profile and support sales credibility and pipeline generation

Product Marketing & Customer Storytelling

• Translate complex product capabilities into clear, differentiated value propositions
• Own the customer advocacy engine, including:
  • Case studies
  • Customer success stories
  • Outcome-driven content
• Partner with Product to ensure market feedback informs positioning and roadmap alignment
• Equip Sales with high-impact messaging and collateral

Marketing Operations & HubSpot Mastery

• Take full ownership of the existing HubSpot marketing suite
• Optimize:
  • Lead scoring and lifecycle stages
  • Attribution and reporting
  • Automation workflows
• Ensure high data integrity and CRM discipline
• Build scalable systems that improve efficiency, visibility, and conversion
• Leverage AI tools to automate workflows, personalize outbound at scale, and accelerate execution

Reporting, Analytics & ROI Ownership

• Build and maintain a rigorous reporting cadence for the CEO
• Track and report on:
  • Pipeline generated
  • Conversion rates across the funnel
  • Campaign performance and ROI
• Ensure all marketing activity is measurable, attributable, and tied to business outcomes
• Use data to continuously optimize strategy and resource allocation

Team Leadership & Management

• Directly manage and mentor the Senior Marketing Manager
• Set priorities and ensure high-quality execution across campaigns, content, and design
• Bridge strategy and execution to ensure alignment with growth objectives
• Build and scale the marketing function as the organization grows
  
  
  

Skills, Knowledge and Experience

Required

• 6 years of B2B marketing experience (SaaS strongly preferred)
• Proven track record of building demand generation engines that consistently generate pipeline
• Experience working closely with Sales to drive measurable business outcomes
• Travel: Ability to travel occasionally (approx. 10–15%) for industry conferences, partner events, and company off-sites.

Technical Skills

• Strong experience with HubSpot marketing suite (optimization, automation, reporting)
• Deep understanding of marketing funnels, attribution, and conversion optimization
• Experience executing multi-channel campaigns (outbound, digital, events, partnerships)

AI & Modern Marketing

• Experience using AI tools to improve marketing execution and efficiency
• Ability to leverage AI for outbound personalization, workflow automation, and rapid iteration

Mindset & Leadership

• Player-coach mentality: willing to execute while leading
• Highly autonomous with a strong sense of ownership
• Comfortable making decisions in ambiguity
• Analytical and results-oriented with a strong focus on ROI
• Strong communicator able to align cross-functional teams

Preferred Experience

• Experience in healthcare, long-term care, or regulated B2B environments
• Experience in a fast-growing startup building marketing from the ground up
  
  

What Success Looks Like

• Predictable Pipeline: A repeatable, scalable lead generation engine consistently hitting targets
• Clear ROI Visibility: Leadership has real-time insight into marketing performance and impact
• Brand Authority: Impruvon is recognized as a trusted leader in the space
• Sales Alignment: Strong lead quality, improved conversion rates, and faster deal cycles
• Operational Excellence: HubSpot is a clean, automated, and reliable source of truth
  
  
  

Benefits

At Impruvon Health, we know our people are our greatest asset. We provide a benefits package designed to support your well-being and growth, including:

• Base Salary: $135,000 – $155,000 (Dependent on experience)
• 100% company-paid medical coverage (base plan)
• Dental & vision available
• 401(k)
• Company-paid life, AD&D, STD & LTD insurance
• Lifestyle Spending Account (wellness, personal use, and company swag)
• Flexible PTO company holidays
• Flexible, remote-friendly work environment
• Mission-driven work with real impact on vulnerable populations
• Opportunity to own and grow a critical function within the company
  
  

Why Join Us


Working at Impruvon Health means being part of a mission-driven, passionate, and collaborative team. Every role contributes to improving lives and reducing risks in care settings across the country. Your expertise will help ensure we can continue to innovate, grow, and deliver on our promise of safer, smarter care.