PR Junior Account Executive

VPR creative is seeking a full-time Junior Account Executive, Public Relations to assist with Influencer Marketing and Showroom Management, supporting our in-house brands, Retrofête and Seroya, as well as external clients.

VPR creative headquarters are based in New York City (candidates must be available for in person office work 5 days a week).

Responsibilities:

• Execute day-to-day public relations and influencer marketing efforts on behalf of in-house brands, Retrofête and Seroya, and external clients.
• Drive influencer outreach efforts through strategic pitching, in-depth talent research, tailored daily outreach, and strong relationship management with creators, stylists, and agents.
• Work on organic product gifting, sample pulls, and seeding initiatives to support influencer and stylist requests.
• Assist with showroom appointments for stylists, influencers, and VIPs, ensuring an elevated brand experience.
• Maintain showroom operations, including merchandising, sample organization, and overall presentation to luxury standards.
• Lead intern management: interviewing, onboarding, training, assigning responsibilities, etc.
• Support ShopMy program by identifying, vetting, and onboarding aligned micro and macro influencers, while tracking performance and emerging digital talent.
• Compile, analyze, and deliver monthly performance reports for all clients with clear insights, metrics, and recommendations.
• Monitor trends, competitor activity, and industry shifts to inform strategy and identify new opportunities for brand visibility.

Desired Skills:

• 2-3 years of Fashion PR experience, specifically Influencer Marketing
• Meticulous, attention to detail, ability to multi-task and balance multiple projects at once in a fast-paced environment
• Possess a strong understanding of fashion landscape
• Self motivated, detail-oriented, ambitious, and eager to learn
• Excellent verbal and written communication skills
• Excellent computer skills and ability to learn new programs quickly